Behind the Scenes on a Slick DSLR-Shot Trailer for a Best Selling Book

I've recommended Tim Ferriss' productivity/outsourcing/time-management book The 4-Hour Workweek here in the past, and Tim has since published a rebel health/fitness book, The 4-Hour Body. The former is more relevant to independent creatives than the latter, but for the new book Tim hired filmmaker Adam Patch to produce a slick video trailer, and the behind-the-scenes post is full of insights for anyone looking to create a promotional video (or any video, for that matter). Comparing the rough cut of the trailer (shot on a Canon 7D and 5D Mark II) with the finished product (color corrected in Magic Bullet Looks) is pretty amazing:

Rough cut

Finished trailer

Adam Patch co-authors the post and shares some of his own insights. Here's his post-production work on one shot in After Effects:

Check out Tim's full post for the video's budget, the original treatment, storyboards, music licensing travails, and many more behind-the-scenes details.

Link: Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book)

Your Comment


Hey, that was Brian Orosco at the end! Footage looks great!

March 28, 2011 at 8:32AM, Edited September 4, 7:54AM


Pretty cool. Cinematographically speaking.

Story-wise. It wasn't bad either.

The super-hero landing at the end was kind of lame. I mean. You know he's not the one who made the jump. So it ended up looking like a bad stunt double replacement.

And of course, since that gag didn't play well, the ultra serious look on the dude's face (author) made me want to laugh.

March 30, 2011 at 1:59PM, Edited September 4, 7:54AM

Pretty cool

it is great for me.i learn lot of this,plez do more for us. thanks

April 5, 2011 at 3:27AM, Edited September 4, 7:54AM

sheikh nasir

I thought the video was great. I was already going to buy the book before i went to the site and saw the video. When I heard sevendust as the soundtrack I had to have the book. I'm a freak for Sevendust, what can I say. I thought the video was put together very well and was inspiring to me. I didn't think the "stunt double" was supposed to be the author. Great work.

April 6, 2011 at 7:01AM, Edited September 4, 7:54AM

Adam Young

Ok, the author landing would have been lame. I see what you mean.

April 6, 2011 at 7:06AM, Edited September 4, 7:54AM

Adam Young