I've recommended Tim Ferriss' productivity/outsourcing/time-management book The 4-Hour Workweek here in the past, and Tim has since published a rebel health/fitness book, The 4-Hour Body. The former is more relevant to independent creatives than the latter, but for the new book Tim hired filmmaker Adam Patch to produce a slick video trailer, and the behind-the-scenes post is full of insights for anyone looking to create a promotional video (or any video, for that matter). Comparing the rough cut of the trailer (shot on a Canon 7D and 5D Mark II) with the finished product (color corrected in Magic Bullet Looks) is pretty amazing:
Adam Patch co-authors the post and shares some of his own insights. Here's his post-production work on one shot in After Effects:
Check out Tim's full post for the video's budget, the original treatment, storyboards, music licensing travails, and many more behind-the-scenes details.