I like music videos that tell stories, as opposed to ones in which the band plays their instruments and lip-synchs in front of the camera (as if to explain they are a band and they play music). DANIELS (so named because both co-directors are named Daniel) tell a wonderfully dreamlike, mixed-up story of a car crash with their video for the title track off Manchester Orchestra's forthcoming album Simple Math:
And here's the BTS:
In the rapidly evolving world of video production, the integration of artificial intelligence (AI) is sparking discussions about the future of storytelling.
Recently, Meagan Keene, director of product marketing from Adobe, sat down with accomplished editor Aaron Butler, ACE, known for his editorial work on the hit series Euphoria, in the new Adobe Video YouTube series - Cutting Edge: Editor on AI.
The Essence of Storytelling
For Butler, whether working on documentaries or scripted series, the heart of filmmaking lies in emotion. While AI is reshaping the video industry, Butler emphasizes the timeless importance of human emotion in storytelling. He notes that the essence of storytelling transcends AI, emphasizing that every story—be it a documentary or a scripted piece—requires an emotional connection with the audience which AI cannot do.
Butler's experience with AI has shown him both its potential and limitations. While AI excels at pattern recognition, he expresses skepticism about its ability to grasp the nuances of human emotion. He recounts a powerful scene from Euphoria, highlighting how personal experiences shape editorial choices. This emotional depth is something he believes AI cannot replicate.
The Future of Editing Jobs
Despite his concerns, Butler recognizes the advantages AI could bring to the editing process and is an opportunity to reshape typical editorial roles. By automating routine or manual tasks, AI allows editors and assistant editors to shift their focus toward creative storytelling rather than technical details. This transformation has the potential to create a more dynamic and collaborative environment in the editing suite.
For those entering the field, Butler advises staying informed about emerging technologies, including AI. Understanding these tools will not only enhance new editor skillsets but also position them favorably in a competitive job market. The ability to leverage AI effectively could set aspiring editors apart, allowing them to focus on the creative elements that truly matter.
As the video industry continues to evolve, the integration of AI presents both challenges and opportunities. While technology can streamline processes and enhance efficiency, the heart of storytelling will always lie in the human experience. By embracing collaboration, nurturing mentorship, and staying informed about technological advancements, filmmakers can continue to create compelling narratives that resonate with audiences for years to come.
