The terrific crew over at Short of the Week has launched Short of the Week Presents™, a curated series of shorts premiering online. SotW helps with with online launch planning and by bringing media and industry connections to the table. It's open for anyone to submit; here's "A Family Portrait," their
first third curated launch (other than their own Thomas Beale Cipher), a deservedly award-winning rotoscoped film by Joseph Pierce:
With over 85k views in the first three days, the program is off to a great start. Imagine how many film festivals you'd have to play to get your short in front of that many viewers! Which is not to say that it's an either/or relationship -- you can do festivals and then submit to SotW, which is exactly what "A Family Portrait" did. Also see their case study of festival vs. online distribution.