Premiere-224x63Just a couple of years ago the statement, "step up to the toolset the pros use, Adobe Premiere" would be taken as a joke by any professional editor. Yet there it is on Adobe's site, thanks to numerous updates over the years. And with the release of Final Cut Pro X, suddenly the easiest NLE to transition to from Final Cut Pro 7 is not FCPX but rather Premiere Pro. Recognizing this with what one can only assume are ear-to-ear grins, the folks at Adobe are offering 50% off Adobe CS5.5 Production Premium or Premiere ProImage-3878565-10915315 if you own Apple Final Cut Pro (or Avid Media Composer). Here are the details (and an instructional video for doing so):

Apple Final Cut Pro and Avid Media Composer customers can receive a savings of 50% off the full version of Adobe® Creative Suite® 5.5 Production Premium (Mac OS or Windows®) or Adobe Premiere® Pro CS5.5 software purchased through the Adobe Store. Adobe customers who own suite editions or individual products that qualify for upgrade pricing for Production Premium are also eligible to receive the same price (50% off the full version of Production Premium). When purchasing through the online Adobe Store, you must enter offer code SWITCH in the shopping cart before checking out when prompted to do so.

The offer's good until September 30th.

Adobe has also launched a dedicated website for switchers, which highlights such issues as being able to use all of Final Cut Pro's keyboard shortcuts within Premiere (which I've covered in the past).

Link: Adobe 50% Off Offer