November 5, 2013

DSLRs and DIY Distribution: Behind the Scenes on the Doc Success Story 'Doin' It In The Park'

Doin it in the park

Doin' It In the Park: Pick-Up Basketball, NYC is an unabashed success story for first-time feature directors Bobbito García and Kevin Couliau, who filmed basketball on 180 courts across New York City's five boroughs. They shot the feature on the Godfather of DSLR cinematography, the Canon 5D Mark II, and took advantage of being a mobile production unit by biking to the majority of their locations. Following a theatrical tour the world over and a successful direct digital release using VHX, DIITP is available today on iTunes, Amazon.com, VUDU, Google Play, PlayStation, Xbox, and cable VOD everywhere. As a basketball player who's spent plenty of time on outdoor NYC courts, and as a Kickstarter backer of the project, I couldn't pass up the opportunity to sit down with the filmmakers to ask them how they did it.

If you're not at all familiar with the film, here's the theatrical trailer:

Here's the first part of our interview, on the making of the film, how much footage they shot, and how they put it together (note: apologies on the audio levels, which seem a bit low. We'll correct that next time). Subscribe to the No Film School YouTube channel for more interviews, behind-the-scenes features, and tutorials! We're easing into it, but will start rolling out a lot more original content soon and we could use the subscribers!

The film casts a wider net than just everyday guys hooping in NYC parks; DIITP explores a court where all the players are deaf, it talks to players who often find themselves as the only female or white players on the court, and it journeys to Rikers Island jail to find out what basketball means to inmates:

DIITP received an assist from the post-production wizards at Goldcrest Post, who also did the post on my short film AMATEUR. But other than Goldcrest, the film was very DIY, including the aforementioned use of VHX (hat tip to Indie Game: the Movie) as well as the emerging theatrical platform Tugg. Here, I ask Bobbito and Kevin about signing up brands and how they approached the marketing of the film:

These interviews were shot by Stephen Roll and Jens Olson-Kikuchi and edited by Jordan Fuller. Special thanks to Hello World Communications for providing the space and equipment for these interviews.

Links: Doin' It In The Park on VHX, iTunes, Amazon.com, VUDU, and Google Play

Your Comment

13 Comments

This film is dope and very inspiring to up and coming filmmakers!

November 5, 2013 at 1:06PM, Edited September 4, 11:21AM

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Nice work Koo!

November 5, 2013 at 2:00PM, Edited September 4, 11:21AM

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Thanks! Tried on my Barbara Walters hat.

November 5, 2013 at 5:37PM, Edited September 4, 11:21AM

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Ryan Koo
Founder
Writer/Director

no film school....thank you so much guys for all of these fantastic and inspiring posts on a daily basis......:)

November 5, 2013 at 4:31PM, Edited September 4, 11:21AM

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Stories like these inspires all of us!

November 5, 2013 at 6:00PM, Edited September 4, 11:21AM

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Johnny Wu

Coincidence? DR.J Irving is coming tomorrow to sport talk show in Manhattan. I'm going to be part of the audience. Plus yeah.

November 5, 2013 at 7:40PM, Edited September 4, 11:21AM

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Edgar

Since we're talking about basketball, film, and you've posted this Ryan... when are us bakers getting more news on ManChild?

November 5, 2013 at 11:09PM, Edited September 4, 11:21AM

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Kyle, I note his lack of a response, which is a sort of response. I hope you and his other backers keep his feet to the fire.

November 6, 2013 at 9:58AM, Edited September 4, 11:21AM

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John B.

Kyle -- I'll be posting a nice long update today!

John -- If I don't respond in the middle of the night that's a "sort of response"? Keep spreading around that positive energy. It'll get you far.

November 6, 2013 at 10:29AM, Edited September 4, 11:21AM

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Ryan Koo
Founder
Writer/Director

Gonna buy this film asap. Thanks for this.

November 5, 2013 at 11:31PM, Edited September 4, 11:21AM

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Micah Van Hove
Writer
director, producer, dp

who was the colorist of the film again? i cant understand what these guys say sometimes.

November 6, 2013 at 11:11AM, Edited September 4, 11:21AM

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david

November 6, 2013 at 11:54AM, Edited September 4, 11:21AM

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Ryan Koo
Founder
Writer/Director

This is incredible! Thanks for posting. Very inspirational.

November 8, 2013 at 5:04PM, Edited September 4, 11:21AM

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Ray Gorbea