Of the myriad cinema-style cameras that have hit the market over the past year, none are as inexpensive or have as tiny of a form-factor as the Blackmagic Pocket Cinema Camera. Add to that the camera's 13 stops of dynamic range and internal ProRes/CinemaDNG recording, and it seems like one hell of a bargain at $995. As most of you know, Blackmagic has a distinct history of reducing prices on their cinema cameras, and they've done it once again -- at least for the time being -- with the BMPCC. For the next month and a half, you'll be able to snag one of these little cameras for only $495.
First, here's a brief snippet from the Blackmagic Design press release that explains the price drop, and for how long you'll be able take advantage of the new price.
Blackmagic Design today announced an exciting Summer Special discount for the Blackmagic Pocket Cinema Camera for the low price of US$495. With a normal recommended retail price of US$995, this Summer Special represents incredible value and is available for a limited time and will end on the 31st of August 2014. This Summer Special price is subject to limited availability, after which the price will return to the usual recommended retail price of US$995.
Ultimately, this is an absolutely tremendous deal for a camera with an impressive feature set. Even though the BMPCC was already the most affordable way to get into professional video codecs like ProRes and RAW, it's now so mind-blowingly inexpensive that now would be the perfect time to invest in one as a B-cam or crash cam for larger projects or as something small for when you're traveling.
You can take advantage of the new pricing at any of the Blackmagic resellers like B&H.