Amidst several delays, many of us have been eagerly anticipating the release of the Blackmagic Production Camera 4K, but the time has finally come, and rest assured -- your patience was well worth it. The Production Camera 4K is now shipping, but not at the initial $4,000 price. In hopes that it would become accessible to more filmmakers, Blackmagic is now offering the camera at $2,995. Continue on to find out more about Blackmagic's announcement.
Here's a bit from the press release:
Blackmagic Design today announced the Blackmagic Production Camera 4K is now shipping and with a new low price of US$2,995. This new low price will be available for all customers, including existing pre-orders. Blackmagic Production Camera 4K is available now from Blackmagic Design resellers worldwide for only US$2,995.
"The support from the creative community for the Blackmagic Cinema Camera and Production Camera 4K has been amazing,” said Grant Petty, CEO, Blackmagic Design. “As with all of our products, we work hard in production to reduce costs so we can pass along the savings, even to our first Blackmagic Production Camera 4K customers. The Blackmagic Production Camera 4K is a perfect companion for ATEM Production 4K switchers and we hope the new low price will help more customers to expand their Ultra HD live production set ups with even more camera angles!"
As we saw a couple of weeks ago, the footage the Blackmagic 4K is capable of capturing is absolutely breathtaking, so if you haven't pre-ordered, but are itching to get your hands on one, they're now available at all Blackmagic resellers worldwide -- though, you might have to give them some time to catch up with the announcement.
For more information about availability, as well as Blackmagic 4K features, check out Blackmagic's press release.