With all of the methods of distribution, many experimental, one wonders what separates the platforms. Who are really curators and who are just going through the motions? Vyer Films attracts what they call a premium audience, and in turn offers premium features, like collecting images, essays, behind the scenes and more to accompany their films and to draw viewers in.
We need a few punks to actually put time and care into under-the-radar movies.
For audiences, all this extra attention and context around a film is great. For filmmakers though, the experience of online media is challenging -- how do we choose where we want our films to exist online? Where are the right homes for our films? I asked some filmmakers who chose the Vyer model and here's what they had to say:
Zach Weintraub (The International Sign for Choking, You Make Me Feel So Young)
"The deciding factor for me was that Vyer's business model favors the filmmaker. I think non-exclusivity is especially important, and a smart move on Vyer's part, because it encourages filmmakers to be more adventurous with new platforms. I didn't have to worry about what other opportunities I might be forfeiting; I just looked at the important elements -- the concept, the design, the catalogue -- and made my decision based on those. And the catalogue really is good. When I first checked it out, there were movies there that I had seen and loved, but that I didn't think would ever be available. Like Historias Extraordinarias -- I didn't even think English subtitles existed for that movie. I was just impressed. That made me want to be part of the site."
NFS: What does Vyer Films have to say about the role of independent cinema in our lives today?
"I suppose the Vyer model suggests that quality cinema ought to play a bigger role in our lives, but that it's not quite happening due to the crazy volume of available content and/or platforms, or for whatever reason. It's true that things aren't great right now, and Vyer's curation philosophy is certainly one solution."
Nathan Silver (Exit Elena, Soft in the Head)
"I admire the fact that it's not at all motivated by what's popular. I'm also very impressed with the care that goes into each release. We need a few punks to actually put time and care into under-the-radar movies. The future's all about so-called niche markets, and Vyer's aware of this."
NFS: When you are choosing a film to watch, what elements most draw you into the world of the film?
"That's a tough question -- mostly word of mouth at this point, I guess. I like to argue with those around me about films, so I want to see whatever they're tearing apart or lauding."
Conrad Clark (A Fallible Girl)
"The presentation of the films is excellent. Independent films without big marketing budgets rely on people or companies that can champion your film. Vyer is one of the best at deciding what it likes and presenting material, interviews, images that best support the film."
NFS: What does Vyer Films have to say about the role of independent cinema in our lives today?
"It's an age of mass availability of films. All films. But again the war has started in the digital age between large studio monopolies of content and independent sources. Indie films need very careful selection and presentation. Only the film itself can be used as the sell, no stars or names, so curation is everything. As a filmmaker I'm massively grateful to the work, skill and passion of the team at Vyer Films."
Want to experience Vyer for free? Send your full name and Twitter handle (if applicable) to contest@vyerfilms.com to be entered to win a free subscription. And if you like Vyer Films on Facebook and follow them on Twitter you'll be entered twice more to increase your odds of winning. Note: Vyer is only available in the US and Canada.
Entries allowed through November 10th, winner chosen on the 11th!
Source: Vyer Films
