The news here is substantial. VideoBlocks on Monday announced a brand new stock footage marketplace, which accompanies its flagship subscription service, where filmmakers can sell their footage and keep 100% of the commissions. This is significant for a few reasons. First and foremost, most stock footage hubs traditionally keep anywhere between 50-70% of the revenue from sales of footage, and give the filmmaker what's left. VideoBlocks is giving every penny of that sale to the filmmaker. This means that stock footage sales can become a much more lucrative source of passive income for filmmakers, which as we all know, is great for steadying out income in a profession that can be anything but steady at times.

The other major benefit of this approach is that the clips themselves are upwards of 40% less expensive for customers to purchase ($50 for an HD clip) because the prices don't need to be inflated to ensure both the company and filmmaker get paid. The only caveat here is that you need to be subscribed to VideoBlocks to access this new marketplace and get those savings. This costs $99 a year, and gives you access to not only the new stock footage marketplace, but also VideoBlocks' traditional unlimited library of video clips, After Effects templates, and motion backgrounds.

How can VideoBlocks afford to do this, you're probably asking. Well, because VideoBlocks generates all of its revenue from its subscription service, it can afford to be altruistic with this marketplace service. It's a "by filmmakers, for filmmakers" kind of approach, and my guess is that it will catch on quickly.

No Film School's complete coverage of NAB 2015 is brought to you by Color Grading Central, Shutterstock, Blackmagic Design, and Bigstock.

No Film School's coverage of NAB is brought to you by Color Grading Central, Shutterstock, Blackmagic Design, and Bigstock

Source: VideoBlocks