So You Wanna Podcast? Part IV: Launch & Promotion

Credit: Bloomicon
It's time to release your podcast into the wild. 

We’ve been on a podcasting journey. From conception to development to the technical nuts and bolts of recording. At this point, you’ve surely got an idea for a compelling first episode and are ready to share it with an audience. 

So how do you get it to them?

Here are some tips on reaching your audience. 


If you are lucky, Apple may decide to promote your podcast as being New and Noteworthy in their podcast lineup. If that happens, you're already ahead of the game. But not everyone will be so lucky. 

Here are some more proactive first steps you can take to grab listeners:

  1. Get on your social network and promote it, keeping in mind that most people who listen to a new podcast are those who already listen to podcasts.
  2. Get involved in the podcasting community and see if you can guest on someone else’s podcast to talk about yours.
  3. Add your podcast RSS feed to different platforms like Stitcher and iHeart

There are many other ways to promote and showcase your podcast: bring on well-known guests, improve your production values, hold live events where the podcast gets recorded, connect with potential audiences on like-minded forums. Expanding your marketing skillset could be a beautiful side effect of launching a podcast.

Stick to a Schedule  

Now that you've launched your podcast, you'll want to stick to a release schedule. As your audience grows, they'll expect new episodes with some frequency. If you have to go on a hiatus, be up-front with your listeners. Let them know. Don't just disappear, as it will alienate your audience.

When you make it past your first seven episodes, you've done better than those who tried and stopped.

Do you have a podcast? Are you thinking about starting one? Do you have tips for new podcasters to add to our list? Let us know in the comments. 

For more, see our ongoing coverage of Sound Week 2020. 

No Film School's podcast and editorial coverage of the Sound Week 2020 is sponsored by RØDE.     

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1 Comment

This was a really great series ... thanks for outlining this format so clearly ... it seems like something we always talk about doing but no one has ever really laid it out like this so it actually seems obtainable.

December 18, 2020 at 9:07AM

Roberto Serrini
Director • Editor