Who Actually Streams Movies, and What Do They Want?

A new study sheds some light on streaming preferences. 

Yesterday, Netflix announced it was accruing $800 million in debt in order to significantly bolster its original content slate. Lucky for them, a new study on viewer streaming habits and preferences just confirmed everyone's suspicions: original content is king.

The study, conducted by ReportLinker, surveyed 500 respondents representative of the US population. It found that half of the participants used a VOD service; of that group, 72% have a monthly subscription. 

65% of millennials said they stream movies, though a healthy 44% of other generations did, too. 

So, who are these VOD audiences? Unsurprisingly, 65% of millennials said they stream movies, though a healthy 44% of other generations did, too. Most participants said they watch movies on their TV (77%), while about half cited laptops (52%), followed by smartphones (49%), a majority choice among millennials. 

The most prominent revelation came in viewers' overwhelming preference for original content. More than 90% of VOD subscribers said original content from their service was better than the licensed content it offers. Since Netflix is by far the most popular video-on-demand service, with 64% of all US subscribers, investing heavily in original content is sure to pay off. 

Another surprising conclusion: users who stream movies and TV spend more time watching them than those that stick with cable. On average, VOD subscribers spend 10.3 hours per week viewing movies or series, compared to just 9.3 hours for non-users.

With so much money and public interest being funneled into original content, will a significant portion of the filmmaking community join the fray?      

Featured image: Shutterstock

You Might Also Like

Your Comment


Well, I really hope they can start to make a fist against all the illegally spreading content. Some people still don't understand that it's equal to stealing.

October 26, 2016 at 10:41AM, Edited October 26, 10:41AM


Well, it's equal to contract violation. Doesn't make it right of course - but it's a different kind of crime, if that matters at all.

October 27, 2016 at 7:54AM


I really enjoy the original content, but I'd rather see them build up the catalogue of other films. I guess it's alright, FilmStruck will be here soon enough and won't need Netflix for movies anymore.

October 26, 2016 at 11:12AM, Edited October 26, 11:12AM


Netflix is still terrible for films, plenty of tv on there tho, a lot of it garbage but plenty of decent stuff to. Annoying thing is how they pretend they made all the stuff they splatter "a netflix original series/film" on everything when 95% of it they just have first streaming rights. It's worked as most people think they actually made stuff like Beasts of No Nation and Peaky Blinder etc, it's just really purposefully misleading.

October 28, 2016 at 1:04PM, Edited October 28, 1:04PM


As much as i hate CrunchyRoll's model (pay for content without ads), it would work out better if Netflix relaxed their "not available in your region" stance.

Most people dont have an issue paying for the Netflix but if im being forced to use a VPN, proxy etc in order to pay for it, i'd rather torrent it at a later date (not because i want to).
If they had a free version with ads, they could easily clear that 800mill debt. But not my problem, Netflix is dead to me.. Kodi until something better comes along

November 13, 2016 at 9:59AM