A new study sheds some light on streaming preferences.
Yesterday, Netflix announced it was accruing $800 million in debt in order to significantly bolster its original content slate. Lucky for them, a new study on viewer streaming habits and preferences just confirmed everyone's suspicions: original content is king.
The study, conducted by ReportLinker, surveyed 500 respondents representative of the US population. It found that half of the participants used a VOD service; of that group, 72% have a monthly subscription.
65% of millennials said they stream movies, though a healthy 44% of other generations did, too.
So, who are these VOD audiences? Unsurprisingly, 65% of millennials said they stream movies, though a healthy 44% of other generations did, too. Most participants said they watch movies on their TV (77%), while about half cited laptops (52%), followed by smartphones (49%), a majority choice among millennials.
The most prominent revelation came in viewers' overwhelming preference for original content. More than 90% of VOD subscribers said original content from their service was better than the licensed content it offers. Since Netflix is by far the most popular video-on-demand service, with 64% of all US subscribers, investing heavily in original content is sure to pay off.
Another surprising conclusion: users who stream movies and TV spend more time watching them than those that stick with cable. On average, VOD subscribers spend 10.3 hours per week viewing movies or series, compared to just 9.3 hours for non-users.
With so much money and public interest being funneled into original content, will a significant portion of the filmmaking community join the fray?