Why Sundance 2017 is Poised to be a Breakthrough Year for VR
“VR has exploded in the last year since the 2016 festival.”

In the course of the last year, you've probably seen a few commercials and billboards featuring virtual reality goggles. What's the big deal? That's the question creative virtual reality filmmakers have been trying to explain to the people for the last few years. Could 2017 finally be the year of an audience breakthrough for VR at Sundance?
Senior Programmer and Chief Curator of New Frontier Shari Frilot thinks it could be, given some exciting changes in both the programming and the festival attendee experience. “We make it a mandate to create a New Frontier each year that doesn't look like anything that was ever done before, so it's always new,” Frilot told No Film School. “VR has exploded in the last year since the 2016 festival. There's a whole industry and set of expectations and very specific interest in the medium.”
So what’s new and exciting this year in the Sundance program where cutting edge technology is harnessed by the world's most innovative artists? Frilot sat down with No Film School to give us a sneak peak of some highlights, and it looks like the 2017 New Frontier program is poised to be a big one.
The VR Palace
An image from 'Voyager' by Jeffrey Travis, an official selection of the New Frontier VR Experiences program at the 2017 Sundance Film Festival. Courtesy of Sundance Institute | photo by Gil Cope.
Pushing the Limits of Narrative VR
Ted Sutherland, Tatum Kensington Bailey, Richard Riehle, Emily Bergl, Owen Vaccaro and P.J. Byrne appear in 'Miyubi' by Felix Lajeunesse and Paul Raphael, an official selection of the New Frontier VR Experiences program at the 2017 Sundance Film Festival. Courtesy of Sundance Institute | photo by Felix & Paul Studios.
An image from 'Life of Us' by Chris Milk, Aaron Koblin and Pharrell Williams, an official selection of the New Frontier Art program at the 2017 Sundance Film Festival. Courtesy of Sundance Institute.
In Life of Us by Chris Milk, Aaron Koblin, Pharrell Williams, and Megan Ellison, you and three other people in different locations experience a story as avatars about the evolution of life on Earth. "We've never seen this kind of thing done on this level before," Frilot explains. "Now, you inhabit some of the avatars, the characters, in this story, and you're able to talk to the other people inside of the experience. You're able to to meet people through the avatars for the first time.”
In addition to experiencing the story as avatars, Frilot mentioned that on Monday night of the festival, January 23, there will be a meet-up where people can come to the party and try to meet the people they met as avatars, IRL. "When you meet somebody inside of a VR experience in the avatars and then you meet somebody in real life, it's a profound experience. When you meet someone as an avatar, you leave the vulnerability of your body, and also the unconscious bias towards others. You act differently and your conversation is different. Then when you meet them in real life, you actually start from that point, as opposed to sizing people up immediately and figuring out what you want to talk about.”
An image from 'NeuroSpeculative AfroFeminism' by Ashley Baccus-Clark, Carmen Aguilar y Wedge, Ece Tankal and Nitzan Bartov, an official selection of the New Frontier Art program at the 2017 Sundance Film Festival. Courtesy of Sundance Institute | image by Hyphen Labs.
Another piece stretching the cutting edge of technology is NeuroSpeculative AfroFeminism. NeuroSpeculative AfroFeminism is a beauty salon from the future where you can see speculative products like head wraps that can protect you from surveillance, or transcranial extensions to expand your neuro-plasticity. Frilot explains, “Afterwards, you participate in a neuroscience study where the artists are tracking to see whether or not this artistic journey they've created actually helps you think in a way that's different than upon entering the installation.”
Documentary Filmmakers Going Beyond the Frame
A still from 'Melting Ice' by Danfung Dennis, an official selection of the New Frontier VR Experience program at the 2017 Sundance Film Festival. Courtesy of Sundance Institute | photo by Danfung Dennis.
The Rise of Augmented Reality
According to Frilot, augmented reality is starting to find a new shape and form this year: “We're going beyond what we've seen with Pokemon Go, augmented reality that you can actually use your phone with. We’ve got headsets you put on, not unlike the VR headsets, but these headsets enable you to see holograms that integrate with the real world that you see in front of you. It's really fantastic, almost game-changing technology, and we've got a number of artists who are dealing with this work."
If you are heading to Park City this week, be sure to join No Film School in checking out all the hubbub for yourself in the complete New Frontier lineup!
For more, see our complete coverage of the 2017 Sundance Film Festival.