June 20, 2018

Move Your Edits Seamlessly Between Devices with Adobe's Project Rush

Adobe pushes further into the cloud to make your edits faster.

Here's a modern-day post-production scenario: Start your edit on set, working with files coming straight off a camera and uploading to the cloud in the background.  While driving back to the production office, get to work on breaking the footage down on your iPad. Get back to the office, fire up the edit on your desktop and knock out a few changes before sending it for approvals from the team.  Head out for a meal, see approvals and tweaks come in, make the changes on your iPhone and upload directly to you YouTube without having to leave the restaurant. 

Frankly, this is what many people who didn't read the press release closely thought "Adobe Creative Cloud" was going to be when it was originally released, and now it's here with Project Rush. The ability to work on an edit in the office, then make tweaks on it on the train home, then make final polishes the next morning over breakfast without having to lug hard drives and laptops around with you is something that many have wanted for a long time.  

https://youtu.be/QS809wX8nzc

Adobe is positioning this as targeted more at social video creators who have a need to churn out a large amount of content on a short turnaround time, and the tools are built in that direction at the moment.  Most people making video in any format these days feel that same time pressure and, if this tool is successful, it could evolve into having the power the rest of us need. 

Every filmmaker knows the pain of having to run back to the office at 11:30 to change a title because someone else spelled something wrong, and the office is the only place that has the right typeface installed.  A truly seamless cloud workflow, where edits flow between desktop and mobile platforms, is something we are desperate for. Some might argue that it's going to lead to even more work invading our home life, but we think that ship has already sailed, and we would rather do five minutes of work at home at midnight to fix someone else's error than have to go back to the post suite at midnight for the same thing.

Share directly to social from within the tool.Credit: Adobe

Right now, Project Rush is only in Beta, and the big outstanding question will obviously be how the proxy workflow handles slow internet speeds. For our readers in South Korea, Sweden and Latvia with blazing fast internet, having your source files on the cloud and editing by proxy will probably be fine, but North American internet is slow, especially in New York and Los Angeles, so we're hoping that Adobe has developed the proxy workflow such that a satisfying editing experience can be created anyway. 

Adobe is also pushing a new "all-in-one" interface with all of your edit, color, audio and motion graphics tools built into one interface. While the full-fledged Premiere gains more and more functionality from Audition and After Effects, we wonder if this might be pointing towards a future release from Adobe of a single standalone app for all our video needs to compete with Final Cut Pro X and DaVinci Resolve.

For more check out Project Rush    

Your Comment

8 Comments

Yeah, makes senss.... uploading source files with 4TB or more each day.
Hahahaha! Adobe totally lost control on their customer base!

We do not need clouds. We need stable and performant software.
But Adobe keeps developing kids feautres.

But okay.... it took me from CC2016 to CC2018 to realize, that Adobe left the pro way. It is good to see other brands raising.

June 20, 2018 at 1:39PM, Edited June 20, 1:40PM

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JeffreyWalther
Steadicam Operator/Owner
1679

Didn't they do some survey, where they asked whether people wanted more features or stability? Did they ever do that? Also, What program do you use?

June 20, 2018 at 4:36PM

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Rashad Ali
Freelancer, Director of Photography, Filmmaker
1

DaVinci Resolve Studio and Fusion.

June 22, 2018 at 3:05AM

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JeffreyWalther
Steadicam Operator/Owner
1679

A-Greed. This sounds like a personal hell to me.

July 6, 2018 at 4:59PM

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Roberto Serrini
Director • Editor
566

Ok, great. Now I can work in places that I don't want to work in. Perfect. Make your damn morph cut RENDERABLE!

June 20, 2018 at 4:33PM

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I honestly don't know how adobe gets away with the consistent breakage of their own software in every single update. If I wasn't so invested in the platform for editing I'd be smart to just start over with avid. Every single update breaks something or does not address a bug that goes back years. I don't know how many other professions would let their livelihood be effected by so much consistent poor implementation. If we had even one version that introduced zero new features but addressed ram leak bugs and performance issues I think it would be a start. But one look in their forums shows their 'workarounds' are silly.

Hate to sound so negative but it's such a frustration for so many who make a living cutting or shooting. Wish we had FCP7 with a modern engine underneath.

June 21, 2018 at 12:09PM

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Ricky Norris
Director/Cinematographer
38

For anyone that was at least Year's AdobeMax, the impression I got is that their new AI will do all the creating and a monkey just presses a button according to the template they want....and viola. Yet, at the same time they're telling us they're empowering the creator....which is code for "uploading images/video/templates so everyone else can buy their stuff while adobe takes their cut." In other words, empowering Adobe to make money off of what others are creating. What I saw and when you looked at the glassy eyed designers to your left and right, were the creators all thinking ??WTF?? in unison.

What we all really want is stability and most importantly, SPEED!!! There honestly aren't all that many "features" we really need right now. Adobe does NOT take advantage of the power that those of us who own real workstations and not 4 yr old MacBooks or the base iMac.

What professional is editing video on the Iphone or Ipad?

June 21, 2018 at 3:18PM, Edited June 21, 3:19PM

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Josh.R
Motion Designer/Predator
1020

"What professional is editing video on the Iphone or Ipad?"

No one. Adobe seems to have an urgent problem with product management (responsible for features being developed) and developers (clean implementation, fast and performant, low bug level). And it gets worse with each update.

Adobe took my money all the years and I got nothing but bugs, bugs, bugs, low performance and worse stability. So I left that sinking ship and started to use another NLE and other tools instead of Photoshop and Illustrator etc.

June 22, 2018 at 3:08AM, Edited June 22, 3:11AM

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JeffreyWalther
Steadicam Operator/Owner
1679