Well, this new Adobe Express isn’t coming to your smartphone right away. But released as the new entry-level platform to replace Adobe Spark, Express is designed to eventually be Adobe’s new smartphone Creative Cloud tool. Although in this beta launch, it is just on desktop for now.

Yet, with the addition of new Firefly AI tools and integration, this new Adobe Express app shows huge potential to greatly enhance its power and collaboration tools for all types of content creators, and even video professionals as well.

Let’s take a look at the new Adobe Express and explore how Firefly AI is going to make this another helpful/hurtful AI tool capable of major industry shakeups.

An “All-in-One” Web App

As you can see in the teaser video above, Adobe Express does indeed promise to be Spark on steroids. With all the breakthroughs which Adobe has been making with different individual CC tools like Photoshop, Illustrator, Premiere Pro, and more, so it’s no surprise that they would want to package many of these tools and features together into one web and smartphone-friendly app.

Adobe Express in particular is aimed at the true “all-in-one” content creators who work either for their brands or are the solo creators for an entire marketing department at a small or medium-sized business.

All it takes to get started with this new Adobe Express is to be a CC member, which unlocks full integration with the rest of Adobe’s flagship applications (like the aforementioned Photoshop, Lightroom, Premiere, etc…). Once set up in Express, Adobe promises a seamless import, edit, and constant sync workflow which supports real-time collaboration.

Generative-aiA look at some of the generative AI possibilities in Adobe ExpressCredit: Adobe

Adobe Firefly AI Powering it All

Still, while cross-functional collaboration between apps is a cool feature, it’s also pretty expected for Adobe products at this point. The bigger story here is that Firefly (Adobe’s burgeoning generative AI play) is going to be an integrated part of this new Express app, and the possibilities here are going to be quite industry-changing for sure.

While there’s lots to still be seen, one of the first (and biggest) ways in which Firefly AI is going to be included in Express is with an extensive collection of high-quality templates and assets which will be powered by AI. These templates are going to be highly customizable and adjustable with AI-prompt suggestions.

Adobe is also taking steps to address the upcoming concerns of commercial use with AI. Adobe has mentioned several times, and reinforces here for Express, that their AI is being trained using only Adobe Stock and public domain access, which means anything you create in Express is going to be free of any legal concerns for use wherever you like (as long as you’re an Adobe CC subscriber). 

Adobe_express_templatesAI powered customization for templates is going to be a big part of ExpressCredit: Adobe

Pricing and Availability

We’ll have to wait and see what video possibilities are going to ultimately be a part of the full Adobe Express once released. But this is another major sign that Adobe is doubling down on AI, and their Firefly tool is going to find its way through all of the CC apps eventually.

If you’d like to check out Adobe Express, it’s available to try for free as a public beta on the desktop today and will be available on smartphones eventually as well.

From there though, Express does offer premium templates and assets which will require a paid subscription of $9.99 a month for their Adobe Express Premium plan. (Although, with an annual plan you’ll save around 16%.) 

Is Adobe Express something you’re interested in checking out today though? What about in the future?

Let us know your thoughts in the comments below.