Artificial Intelligence and TikTok: Adobe Announces Premiere Updates

adobe max autoreframe
Social video creation just got easier.

This morning at Adobe Max 2019, Adobe revealed a slew of updates to the Creative Cloud Suite including the video editing software Premiere Pro and its mobile-ready companion, Premiere Rush. Together, two of the key updates shared live on-stage help make social video creation easier than before. 

Let's go over some of the most exciting new features included in these updates.

Auto-Reframe, powered by Sensei, now available in Premiere Pro

So you've created the perfect video; everything is locked, and now, your marketing team wants you to create a mobile-ready, vertical version of that same video. Premiere Pro has now made this easier with Auto-Reframe powered by Sensei, Adobe's Artificial Intelligence technology.

Shown live on stage at Adobe Max 2019 by Jason Levine, Principal Worldwide Evangelist for Adobe (yes, that's his actual title), Auto-Reframe uses Sensei to analyze your video, including the motion of your subject, to ensure that a perfect, reframed video is created, ready for exporting and uploading to social media.

You can also look "under the hood" at the settings to manually adjust keyframes after the video has been reframed. Levine exclaimed on-stage that "this is game-changing" for creators.

Sharing to TikTok from Adobe Premiere Rush

Adobe Premiere Rush launched last year at Adobe Max 2018. The software is designed for creators to, as Levine put it, "shoot and share" in one single application. Now, users of the popular social media app TikTok can export and upload directly to the platform with a single step through Adobe's exclusive partnership with TikTok.

Creators can also now manipulate speed in Premiere Rush, which Levine stated was a direct implementation of user feedback and requests, and was shown on stage at Adobe Max.


To check out a recording of this morning's live steam, head to the Adobe Max home base and check back here at NFS for more updates!     

Featured Image from Adobe Premiere's Website.

You Might Also Like

Your Comment


how abput they fix, the flickering and strobbing effect that happens when using .dng video files in adobe camera raw. its like the shadow/highlights tool that never worked.
i like after effects/adobe camera raw tools more than davinci resolve.
and yes, ive filed complaints on their site.

November 4, 2019 at 10:57PM, Edited November 4, 11:02PM

Vincent Gortho

I like to watch the new developments.

November 5, 2019 at 1:23AM, Edited November 5, 1:29AM


Davinci Resolve is still king, this is in the next few updates for sure.

Ramy Daniel,
Cinematographer | Editor at:
Deja Vu Wedding Video | Cope St Crew Wedding Videography

November 5, 2019 at 6:59AM

Ramy Daniel