Video Editors Want Apple to Care about Final Cut Pro Again

Final Cut Pro interface Credit: Apple
What would you change about Final Cut Pro? 

Final Cut Pro seems to be one of those things that every editor has an opinion on. They have different ways they edit. Different things they like doing with the program, and lots of notes about how it runs. Well, the one thing they can agree on is that Apple needs to do a better job listening to them.

Now, a collection of video editors has written an open letter to Apple CEO Tim Cook. They want him to be more proactive in updating Final Cut so that it actually competes with similar software. 

They want a commitment for the software to actually get better, and not just sit stagnantly.

Marianne Netflix Still
'Marianne'Credit: Netflix

What Editors Are Saying

Galliano Olivier, editor of Marianne, a French TV drama series edited in Final Cut and distributed by Netflix, says, “In France, it is extremely difficult to get permission to edit TV with Final Cut Pro. You can’t use it without fighting producers, directors, post-production supervisors, sound editors, etc...”

Knut Hake BFS, editor of Blood Red Sky, a feature film distributed by Netflix and edited using Final Cut Pro, says, “I think it would make a big difference for workflow consultants, systems integrators, and third-party developers if there was a public beta program for Final Cut Pro. Apple already do it for iOS, macOS, and even Safari. It would make Final Cut more reliable and make it much easier for people to fit Final Cut into their plans for the future.”

Jeff Asher, editor of Big Sky, a series on ABC and Hulu, says, “As a TV editor, my job consists of being creative and being fast. Final Cut is the best NLE to achieve both of those goals. Now we need Apple on board with a roadmap and open dialogue with Film and TV creators to restore confidence lost over 10 years ago.”

Blood Red Sky Still Netflix
'Blood Red Sky'Credit: Netflix

Petitioning Apple

The petition aims to help this all happen by asking for specific fixes and updates that will make the workflow much easier. It ends this way: 

"We hope you will start showing that Apple aims to make Final Cut Pro the best application for editing TV and movies. We believe that this could lead to a Pro Apps renaissance as pioneering as your amazing M1 Max MacBook Pros and the M1 Ultra Mac Studio. It’s wonderful that Apple TV+ has become the first streaming platform to have a Best Picture Oscar winner with CODA, but it’s disappointing to know that Final Cut Pro is so unlikely to have been a possible choice as the film’s editing app. We hope you will encourage our industry to see Final Cut Pro as a professional choice for editors of future award-winning TV shows and movies, and for millions more editors all over the world."

Final Cut Pro has been a hot topic ever since the shift from FCP7 to FCPX. Love it or hate it, editors all over the world cut their teeth on the NLE. Letting it fade away in the realm of the "consumer" feels unjust. But let us know your thoughts in the comments!      

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4 Comments

Geez what a non story.

May 10, 2022 at 8:03AM

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These folks are clearly new to the Apple ecosystem and a little naive too!

May 10, 2022 at 4:30PM, Edited May 10, 4:30PM

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exactly .. they also fail to mention that Final Cut has more market share than Adobe Premier (it's close) ... something like 44 to 42 percent ....

May 12, 2022 at 7:05AM

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I hope the letter helps. Apple has a unique gem with this software and might have big plans for it but from the outside it's really hard to tell.

So many professional editors love FCP but then have to use Avid or Premiere for work and it's like going back in time to a 1990s software paradigm.
While all the features for collaboration that the commercial industry needs are available now either internally or with third party apps, just adding these few features as standard would help these editors use what's best.

In recent years we've seen other NLEs adopt some of the magnetic timeline aspects in their software. I don't think anybody cares that it's trackless anymore.

May 12, 2022 at 1:09PM

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