DJI Quietly Introduces New Drone and Cinematography Service

And it comes with its own crew. And a truck. 

Usually film gear companies make a lot of noise when announcing their new products. However, without a whole lot of pomp and circumstance, right in the thick of CineGear 2019 no less, DJI quietly unveiled not only their new drone but also their custom aerial cinematography service in a video on YouTube.

The DJI Storm drone features 8 rotors, 40.7lb payload capacity, 50mph top speed, and 15-minute flight time, as well as Ronin 2, Master Wheels, and Force Pro support know...its own film crew through DJI's aerial cinematography service, dubbed DJI Studio.

Studio and the Storm, however, go hand-in-hand. In fact, according to The Verge, the drone itself isn't even for sale but rather used by DJI's trained professionals that you hire to go out and capture aerials for you.

The thought of being able to hire DJI pros to shoot your aerials sounds like a pretty cool idea, but 1.) there are lots of skilled professionals that don't work for DJI that already do that, and 2.) why not just sell the Storm so customers can save money by learning how to operate it themselves? (Seeing those two questions side-by-side actually kind of answers them both.)

The Verge also mentions that though this service has been available in other parts of the world for a few years using the Matrice series, it may not ever make its way over to the U.S.

I'm really intrigued by this sort of thing because DJI is effectively acting as a booking agent for its own drone and its operators. I also wouldn't be surprised if there's some sort of certification process that pilots and operators can go through to become licensed Storm operators and crew members for-hire.

What are your thoughts? Let us know in the comments!     

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Could be partly in response to the new drone laws in Canada which are likely to hurt drone sales there. DJI might be anticipating more restrictive laws in other countries like the US.

June 9, 2019 at 1:54PM

Dale Raphael Goldberg
Writer / Director

I was thinking the exact same thing as I was reading.

Not many drone owners are willing to invest in what it takes to pass the new Canadian laws.

June 13, 2019 at 11:42AM, Edited June 13, 11:42AM

Daniel Miller
Creative Director

nice post

June 11, 2019 at 8:49AM


How much?

June 13, 2019 at 11:30AM

Chris Santucci

Wow! I'm in love with this drone.
So powerful and beautiful.
It's just right for ariel shots.
Want to have a feel of it.

June 14, 2019 at 12:38AM

Sandra Ollennu
Video editor

DJI has already effectively ruined the remote aerial filming industry for many pros that were involved in it before anyone had ever heard of Da-Jiang Innovations. Evidently, in true megalomaniac Chinese world-domination style, they apparently wish own absolutely all of it with yet another of their cheap, crappy airframes and some toady crews.

June 14, 2019 at 2:00AM

Graham HAY
Managing Director, Helicam International Ltd.

This is not true, there is a service in China headquarters. But there are no DJI services available in US or Europe. This is a rumor.

June 14, 2019 at 10:55AM

Davis DiLillo