June 7, 2019

DJI Quietly Introduces New Drone and Cinematography Service

And it comes with its own crew. And a truck. 

Usually film gear companies make a lot of noise when announcing their new products. However, without a whole lot of pomp and circumstance, right in the thick of CineGear 2019 no less, DJI quietly unveiled not only their new drone but also their custom aerial cinematography service in a video on YouTube.

The DJI Storm drone features 8 rotors, 40.7lb payload capacity, 50mph top speed, and 15-minute flight time, as well as Ronin 2, Master Wheels, and Force Pro support and...you know...its own film crew through DJI's aerial cinematography service, dubbed DJI Studio.

Studio and the Storm, however, go hand-in-hand. In fact, according to The Verge, the drone itself isn't even for sale but rather used by DJI's trained professionals that you hire to go out and capture aerials for you.

The thought of being able to hire DJI pros to shoot your aerials sounds like a pretty cool idea, but 1.) there are lots of skilled professionals that don't work for DJI that already do that, and 2.) why not just sell the Storm so customers can save money by learning how to operate it themselves? (Seeing those two questions side-by-side actually kind of answers them both.)

The Verge also mentions that though this service has been available in other parts of the world for a few years using the Matrice series, it may not ever make its way over to the U.S.

I'm really intrigued by this sort of thing because DJI is effectively acting as a booking agent for its own drone and its operators. I also wouldn't be surprised if there's some sort of certification process that pilots and operators can go through to become licensed Storm operators and crew members for-hire.

What are your thoughts? Let us know in the comments!     

Your Comment

9 Comments

Yeah

June 7, 2019 at 11:48PM

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Phong kham da khoa hong phuc
Phong kham da khoa hong phuc dong nai
1

Maybe they have Panavision ambitions?

June 8, 2019 at 12:29AM

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Could be partly in response to the new drone laws in Canada which are likely to hurt drone sales there. DJI might be anticipating more restrictive laws in other countries like the US.

June 9, 2019 at 4:54PM

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I was thinking the exact same thing as I was reading.

Not many drone owners are willing to invest in what it takes to pass the new Canadian laws.

June 13, 2019 at 2:42PM, Edited June 13, 2:42PM

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Daniel Miller
Creative Director
88

nice post

June 11, 2019 at 11:49AM

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How much?

June 13, 2019 at 2:30PM

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Chris Santucci
Cinematographer
325

I think that in view of new laws, restrictions etc. and the fact that to fly expensive equipment with drones is alwys a high risk, this step of DJI is not unreasonable. The question is if DJI Studio will have the connections to get flight permissions and how they will fit into various work flows.

June 13, 2019 at 3:57PM

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Wow! I'm in love with this drone.
So powerful and beautiful.
It's just right for ariel shots.
Want to have a feel of it.

June 14, 2019 at 3:38AM

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Sandra Ollennu
Video editor
8

DJI has already effectively ruined the remote aerial filming industry for many pros that were involved in it before anyone had ever heard of Da-Jiang Innovations. Evidently, in true megalomaniac Chinese world-domination style, they apparently wish own absolutely all of it with yet another of their cheap, crappy airframes and some toady crews.

June 14, 2019 at 5:00AM

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Graham HAY
Managing Director, Helicam International Ltd.
123

This is not true, there is a service in China headquarters. But there are no DJI services available in US or Europe. This is a rumor.

June 14, 2019 at 1:55PM

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Davis DiLillo
Pilot/AC
1