In a move straight out of Apple’s playbook, DJI has announced that they are opening their first-ever North American concept store. Located on NYC’s famous 5th Avenue, DJI is launching its brick-and-mortar footprint in the US by presenting itself in a way that seems to be very Apple-esque.

Let’s take a look at this new DJI store and explore what it could mean for the brand moving forward.

The New DJI Concept Store

Featuring an ultramodern, minimalist design, this new storefront in NYC signifies a bold move forward for DJI as they attempt to turn their brand from a strictly online presence into a more everyday player in the growing creator space.

Selling their extensive selection of consumer drones and camera technologies, the new store will feature models for DJI products like the Ronin, Osmo Pocket, Osmo Action, and the latest Mavic, Air, Mini, Avata, Inspire, and FVP drone series.

DJI Store in New York City


The Future of DJI

What’s interesting about this new DJI concept store isn’t just that it’s opening (I mean, New York City is big, but it’s not the be-all-end-all for a brand), it’s that it’s a continuation in what appears to be a contiguous shift by the brand to be more like other, larger players in the film and video space.

No, DJI is not going to become the next Apple overnight. However, they do seem to be following Apple’s model a bit in diversifying from one niche product into a wider variety of technologies in adjacent spaces. The DJI Ronin 4D in particular was a major step forward for the brand and has proven too that they’re not just a drone company anymore.

DJI to Open its First Concept Store in North America

DJI store products


Facts about the DJI Store

If you do live in NYC or are interested in visiting soon, the new DJI concept store will be officially open as of Tuesday, March 5th, 2024. It will feature the following:

  • The store will be located at 685 Fifth Avenue (between E 54th Street and E 53rd Street). It was formerly occupied by Tag Heuer.
  • The store hours are 10 a.m. to 8 p.m. on Tuesdays through Sundays and 11 a.m. to 7 p.m. on Mondays.
  • Customers can expect best-in-class after-sales support, including hardware repairs with a 48-hour turnaround.
  • The first 100 customers will receive a special gift. For the first two days, customers will also be gifted a DJI accessory (select items only) with their purchase.
You can find out more about the DJI concept store here. DJI to Open its First Concept Store in North America

DJI Store