Advertising and marketing have undergone a ton of changes in the modern era with branded content campaigns focusing on keeping viewers' attention through narrative. This new Google Assistant ad plays on the power of nostalgia, as Macaulay Culkin reprises his iconic role as Kevin McCallister. 

We get loads of homages to the scenes that made him a child star, and lots of laughs as the now 38-year-old relives some of Home Alone's most famous scenes. 

Was the minute-long commercial not enough for you? 

There's a whole Behind The Scenes of the commercial that even includes some scenes that didn't make the final cut. 

In this era of fast-forwarding and skipping commercials, it's fun to see advertising agencies working overtime to get clicks and views. It also increases the opportunities for content creators to get in the game with innovative ideas that introduce brands to audiences in a manner that will stick. 

I'm here for any commercials that play upon my youth. 

Do you have any favorite nostalgic commercials? 

What do you think of this one? 

Let us know in the comments!