Nikon Wants to Give You $25,000 and a New Camera

Nikon's latest contest puts a new Z6 Mirrorless Camera and $25,000 up for grabs
Credit: Armando Gerreira
So what's the catch? You have to shoot your short on a Z-Series Camera.

Nikon really wants filmmakers to fall in love with their Z6 mirrorless camera. They're including an F to Z mirrorless adapter for free. They've discounted the price by over $400, and now, they're offering a cash prize of $25,000 and a Nikon Z6 to the winner of their "Follow Your Passion" short film competition.

But there is a catch ... you have to shoot your film using a Z-Series camera. But even then, Nikon may have your back -- because they really, really want you to fall in love with that camera!

Last week I filmed a short film using the amazing @Nikonusa Z 6 Filmmakers Kit. Nikon is having the “Follow Your Passion” video contest, which encourages content creators across the U.S. to capture something they love using a Nikon Z series mirrorless camera. Entrants can submit a short film for a chance to win up to $25,000 in prize money and a Nikon Z 6 Filmmaker’s Kit.  - Armando Ferreira

Shooting Your Short Film with a Nikon Z6
Credit: Armando Ferreira

Nikon teamed up with videographer Armando Ferreira to shoot a short film to illustrate just what a filmmaker can do with their new mirrorless camera. Providing Ferreira with their Nikon Z6 Filmmaker Kit, the filmmaker was able to craft not only his own short film, but also a behind the scenes video on how he used the camera in the process. Check it out here: 

Ferreira talks a lot about pre-production and planning, especially when it comes to shooting all the stunts used in his short film. He also said that the Nikon Z6 really gave them the benefit of a full-frame image sensor, which gave them a more cinematic look using stock camera lenses. Ferreira also says that the Z mount lenses may have a larger mount, but the lenses themselves were smaller, giving them the ability to mount the camera in places they wouldn't normally even think to do. This included mounting to a drone, an R/C car, even the fender of a motorcycle.

"We were literally able to mount them in places that just felt impossible, mainly because of its size and form factor," Ferreira added. "It gave us shots that normally would not have been possible with a typical cinema camera."

The complete Z6 kit that Ferreira shot his film on included the Z6, Atomos Ninja V, RØDE VideoMic Pro, and a Moza Air 2 handheld gimbal, he understands that not everyone will be able to afford to buy a kit in order to enter the contest. But Nikon is here to help.

If you don’t have a Z-Series camera, don’t worry. Nikon is providing great rental deals on their Z-Series cameras for shooting your film. You can rent a Z-Series Filmmaker Kit for as low as $99.95 for three days, or $149.95 for up to a week.  You can find a rental location here

Ferreira's film "The Sixth Zed" can be seen here. Get the wordplay? Clever!

The deadline for the Nikon Follow Your Passion competition has been extended to midnight on October 31, 2019. Go here for rules and details on how to enter.     

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Your Comment


"The Sixth Zed" looks like it was shot with an iPhone. Serious filmmakers aren't buying Nikon's. Serious filmmakers on a budget have iPhones. If a serious filmmaker on a budget splurges on an actual camera it will be Blackmagic. YouTubers may use this camera, but why make a short film to market to YouTubers? The natural light shots look bad. The semi-controlled shots in the warehouse look better, but any camera looks good in controlled light. Blackmagic has won this fight. Canon had the sure win, but failed to provide what people were looking for in fear of cannibalizing their higher end cameras. Canon 5D Mark II with Magic Lantern was their way in. The software was there, just needed to be refined. They sh*t the bed on that one. Nikon has zero chance in this space. Z-Mount lenses? LOLOL!!! They're crazy. GH(X) and Blackmagic rule now. There is no other competition in the eyes of the beginning filmmaker. You can have a high end look for low end prices. Less than this Nikon thing. Maybe it's for photographers who also shoot video, but why market it with a short film? Meh.. Whatever.

August 23, 2019 at 9:56AM


What's wrong with them is that nobody has them. Also, I forgot to mention Sony... Sony, GH(X) and Blackmagic.

August 23, 2019 at 1:44PM


Nikon could give me $5,000,000 and I still wouldn't love and use their camera for filming.

August 24, 2019 at 6:16AM

Steadicam Operator/Owner

it appears this camera is not a good fit for the contest stated purpose, however it is cheap publicity for nikon.

August 27, 2019 at 8:53AM

Chad Hatten

To defend Nikon against the other comments I have to say it doesn't look like an iPhone at all. No crazy rolling shutter and pixellation and blurriness. No blown out highlights. Good color science. I don't understand why human beings always have to belong to a group of believers and have to condemn everything that's not part of their religion=camera. Cameras have become a religion and we have online wars. So pitiful. Nikon just added another good tool to the market place. Use it or don't.

October 4, 2019 at 6:50AM

Jan Becker
DP, Director, Producer