Martin Scorsese got a taste of the freedom given to him by streaming platforms and wanted more. After Apple bailed out Killers of the Flower Moon, which Paramount will distribute theatrically, Scorsese must have enjoyed Apple's pitch.
Because now the legendary director will produce and direct for Apple TV+.
Sikelia Productions was established by the Oscar-winning Scorsese in 2003. The company manages and produces all of Scorsese’s projects including The Irishman, Silence, The Wolf of Wall Street, Hugo, Shutter Island, The Departed, The Aviator, and the series Boardwalk Empire and Vinyl.
So yeah, Apple is about to be deep in the Scorsese world.
This is also huge for streaming in general. Scorsese is part of the old guard, one of the most revered directors in all of Hollywood. Seeing him sign a deal somewhere he can get his budgets and see his visions come to life might make studios wary.
Surely the deal includes a theatrical window for all his features, but the real bounty is an outlet for his TV shows. Apple is growing and there's a lot of room for big ideas. This gives his company a chance to stand out in a crowded field on a network looking to define its voice.
Only time will tell what's next...