SmallHD announced that it has reopened its doors and made an impression not only by significantly reducing the cost of its Cine 7 production monitors but also including ARRI and RED camera control software for free.

No Film School detailed the release of the Cine 7 models and got hands-on with them, but as a higher-end production monitor, they came with a larger price tag. With the announcement, SmallHD aims to make them more affordable. The Cine 7 monitors tout a 1080p display (1920 x 1200) with daylight viewable 1,800 nits and 100% DCI-P3 color gamut coverage. The monitors have 10-bit processing (8-bit + FRC), dual 3G-SDI outputs, and an HMDI loop through. They can be powered via Gold mount, V-Mount, or Sony's NP-F batteries. 

There are 4 different bundles. The Cine 7 ARRI Kit includes ARRI control software and all the cables needed to connect to an ARRI compatible camera. The RED Kit offers similar options, plus a micro USB to Lemo 5-pin adapter to connect the Cine 7 to a RED. The camera control software upgrade originally cost between $400 and $500, and now, SmallHD is including it for free. The company has additionally dropped the prices on the Cine 7 TX and RX monitors for even more savings. Some bundles are now nearly half the cost.


If you happen to shoot between ARRI and RED cameras, SmallHD has two deluxe bundles that include the camera control software for both. The only difference between the deluxe options is the type of battery plate offered. One has Gold mount the other V-Mount.

The ARRI or RED package drops from $2,400 $1,499. The Deluxe Camera Control Kits get reduced from $3,300 to $1,899, which is a huge discount. You can check out all the details at over at SmallHD.