Whether you love it or hate it, AI is here to stay. And as AI technology continues to creep into all areas of filmmaking and content production, it’s important for there to be safeguards against misuse. This is why it’s good news to see some of the bigger players in AI like Adobe make efforts to help ensure content authenticity.

Adobe has announced that they’re launching a free web app designed to help creators protect and receive attribution for their work. This new Content Authenticity app makes use of Content Credentials, which are sort of like the “nutrition label” for digital content serving metadata that anyone can attach to their work to share info about themselves and provide context about how the content was created.

If authenticity is something you’re worried about with AI, let’s explore a bit how you can use this free web app to better ensure the authenticity of your content.