One of the biggest video-sharing platforms, YouTube, has a site that is very hard to beat. Now, instead of creating video compilations of our favorite TikToks and Vines (RIP), YouTube has created its own version of the popular short-form app.

Last year, YouTube Shorts launched first in India, then expanded to 26 countries including the US and the UK. Although the service is still in beta, it will be available “across more than 100 countries around the world where YouTube is available.”

Google’s services are helping push YouTube Shorts’ integration process with the larger video sharing platform as a key selling point for the app. The recent addition for creators of these Shorts to use sample audio from YouTube videos allows for viewers to quickly access the videos that the creators sample. 

While YouTube tries to adopt the TikTok format of short and quick videos, TikTok is experimenting with formats that are similar to YouTube’s traditional focus. Recently, the maximum length of a TikTok has been extended to 3 minutes for everyone and has slowly rolled out apps on Android TV and Fire TV.

The battle for video streaming platforms continues, but one benefit is more ways for creators to share their content.

For creators on YouTube, Shorts create a great opportunity to link longer videos into a short video that is accessible on everyone’s home page without having to link across two different platforms. But with TikTok lengthening its maximum time, and broadening its access to users, who knows if the Shorts will help or harm YouTube. 

What are your thoughts on YouTube Shorts? Let us know in the comments below!

Source: The Verge

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