January 25, 2011

Lance Weiler's Transmedia Project 'Pandemic 1.0' Premieres at Sundance (and Online)

Transmedia pioneer Lance Weiler premiered his new project, Pandemic 1.0, at the 2011 Sundance Film Festival last night. Also known as "Pandemic 41.410806, -75.654259" -- which, if you put those coordinates into Google Maps, reveals a Scranton, PA setting -- the 10-minute short premiered yesterday in the New Frontier Performances and Installations section of the festival, as well as on FEARnet HD (Verizon FiOS channel 197). And online, right here:

The short, which is accompanied at the festival by a number of real-world extensions, is part of a larger feature project named HiM, and is being billed by Weiler as a "story research and development" project, along the lines of a software beta launch:

The intention of employing a story R&D approach to the project is to experiment, review and refine. Not too dissimilar to how software is developed or how a script goes through revisions and receives feedback, the concept of story R&D provides insight into ways to design stories that resonant in a connected world. As storytelling moves into the 21st century, it is now possible to tell stories not only across devices but also with connected elements in the real world. Thanks to technologies like RFID, augmented reality and geolocation, the physical world becomes a new storytelling playground for those interested in extending the stories they wish to tell.

Check out his Culture Hacker article at Filmmaker Magazine below to find out how "totems with cameras, GPS trackers, MP3 players and thumb drives embedded inside them" factor into the experience.


[via Dread Central

Your Comment


It felt weak at first but it is starting to grow on me. I loved the music, but while I'm all game for keeping the audience in the dark I felt it needed a bit more. If this is part of a bigger project like you say then I am excited :)

January 25, 2011 at 2:17PM, Edited September 4, 7:54AM


its touch interface table was pretty bad ass but it lacked an intro. so I felt lost as to the story and a fair amount of the information wasn't clear.

there was another thing that I didn't get to try was the blast theory interactive movie. where you are the main character in a Heist movie. They would call you at your ticket time and direct you through the story using Park City as the movies location.

January 25, 2011 at 4:27PM, Edited September 4, 7:54AM


I've heard that a movie called "The silent house" is premiering at sundance. It's a remakae of an Uruguayan film that was shot on the 5D and in such a way that looks like uncut cuntinuous shot. Nothing new except it was done on DSLR.


January 26, 2011 at 6:00AM, Edited September 4, 7:54AM


The project has potential but it's not a new type of storytelling...it's social gaming. People do enjoy interactive gaming experiences in theme parks and with video games so this could find a niche.
I don't see this project doing anything to alter communal viewing in a theatre or collapsing on the couch after work to enjoy a Netflix movie.

February 5, 2011 at 11:39AM, Edited September 4, 7:54AM