It's nothing new when big name directors lend their incredible feature filmmaking abilities to make commercials and advertisements. Martin Scorsese directed a Chanel commercial for their male fragrance Bleu; Wes Anderson directed two commercials for Prada, one staring Blue is the Warmest Color's Léa Seydoux and one with Jason Schwartzman as a Formula One driver that pays homage to Fellini. This time, David Lynch flexes his avant-garde muscles to create this mind-bending ad for Christian Louboutin's new line of $50 nail polish.
Take a look at the commercial below:
Video is no longer available: www.youtube.com/watch?v=bJDzzV1_Yoc
The name Christian Louboutin has become synonymous with high fashion. The extravagant purses and heels with their trademarked signature red soles scream glamor, power, and style, and David Lynch doesn't seem like he would be, perhaps at first, the first choice to create the environment in which to advertise designer nail polish.
But not only do Lynch and Louboutin have a history of collaboration, but the director might just be the perfect architect for a high fashion advertisement. Lynch's adept ability to summon intrigue within an ethereal cinematic world with his highly sexualized content translates well into fashion. It's erotic. It's couture. It's avant-garde. It "blur[s]the line between high fashion and fetish," as well as filmmaking. The composition of the ad, the pristine, all-white structures, the shape of the heel and polish, are reminiscent of Nagel, the dark simplicity of Robert Palmer's Addicted to Love video. (Lynch's work always reminds me of this video -- it's that kind of uneasy, dated aesthetic that if you woke up in the middle of the night and it was on TV, you'd feel as though someone was lurking in your closet, watching you as you slept. Weird? Yeah, Lynch's style is weird.)
At any rate, I'm not all that interested in what this commercial signifies for the fashion world (are we about to see the prevailing taste make way for a resurgence of minimalist, Art Deco-inspired clothing, makeup, and hairstyles?). What's interesting is seeing a feature filmmaking heavyweight like David Lynch share his unique style across platforms.
[via Fast Co. Design]