December 11, 2014

This Unique Sony FS7 Unboxing Video Will Remind You What It's Like to Get a New Camera

We've all watched countless unboxing videos -- which means we've also all gone through the doldrums of watching countless unboxing videos.

However this one by 12FPS, which showcases the Sony PXW-FS7, an internal 4K shooting camera with a Super 35mm sensor, puts a creative spin on the usually stodgy tradition of people documenting the process of taking new gear out of the box it was shipped in. In fact, the video might remind you of how it feels to unbox a brand new camera.

Join the party and check out 12FPS' unboxing video below.

Okay, technically this video is less about unboxing the FS7 than it is about showing what 60 fps looks like in 4K, so really it's a test footage video -- packed inside an unboxing video. (There's some kind of 'ception joke to make here, but -- I don't -- really wanna -- go there.) That was one of the features of the FS7 that excited indie filmmakers, 4K at 60 fps, but there is also its large Super 35mm sensor, internal 4K, 14 stops of latitude (similar to that of the ARRI ALEXA and the super sensitive Sony A7s), and a price tag of $8,000, which isn't terribly expensive for all the stuff you're getting. It's currently available on B&H.

If you're interested in learning more about the FS7, reading specs, watching test footage and more unboxing videos, check out our coverage here.     

Your Comment

11 Comments

Some flickering, incorrect shutter speed?

December 11, 2014 at 1:04PM

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Chris Hyland
Student Filmmaker
178

It's flickering because of the high frame rate they were shooting in for the slow motion scenes.

December 11, 2014 at 2:53PM

10
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Kaster Troy
Director, DP, Editor
1029

and because its not a global shutter

December 13, 2014 at 4:09AM

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David Carmichael
Shooter, editor
142

Oh OK, cheers.

January 7, 2015 at 8:19AM

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Chris Hyland
Student Filmmaker
178

This is redonkulous.

December 11, 2014 at 1:14PM

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Alessio
74

Okay so it's clearly shipping though I can't find anywhere to buy the camera that says it's shipping? Anyone have any ideas? B&H and Adoramma still say pre-order only. ??

December 11, 2014 at 3:19PM

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Matt Linnell
writer-director, editor
81

Texas Media Systems has the FS7 in stock. I've bought several cameras from them and they are very reputable.
http://shop.texasmediasystems.com/Sony-FS7-4K-Super-35mm-Exmor-CMOS-sensor-XDCAM--PXW-FS7_p_6386.html

December 11, 2014 at 9:23PM

7
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Erik Naso
eriknaso.com
252

Just a waste of everybody's time.

December 11, 2014 at 4:40PM

0
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Yours maybe. It looks like they had fun.

December 12, 2014 at 12:52PM

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Luke Neumann
Cinematographer/Composer/Editor
2798

Wait a second, I thought we couldn't use unlicensed songs on Vimeo anymore?!

December 11, 2014 at 11:13PM

4
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John Morse
Producer + Director
2499

So good! I wanna work there!

December 12, 2014 at 12:12AM

24
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devtank
photographer
1

This is the greatest unboxing video ever.

December 12, 2014 at 7:19AM

1
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Ed David
Director of Photography
1690