April 22, 2016
NAB 2016

ANDRA Motion Focus Uses On-Talent Sensors to Tell You Exactly Where Critical Focus Is

Once your sensor knows where your subject is, the ANDRA system can tell your lens where to focus.

The ANDRA motion focus system is designed for focus pullers who want to be able to switch between automation and manual control. This also puts its target user in the premium audience, with starter kits beginning at around $14,000, the ANDRA system is for those who are serious about embracing new technologies to find extreme technical precision. 


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No Film School's complete coverage of NAB 2016 is brought to you by My RØDE Reel, Shutterstock, and Blackmagic Design.

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Your Comment

7 Comments

This is a great product!!
Meh... But not worth $14.000.

April 22, 2016 at 10:55AM

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JeffreyWalther
Steadicam Operator/Owner
1794

Obviously not a solution for a small shop/production, but for the VFX industry or larger scale productions I think it's pretty cheap to rent/own.

April 22, 2016 at 4:41PM

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Andy Zou
Producer
Filmmaker / Creative Director

Redrock has a similar system, for only $3600.

April 23, 2016 at 3:25AM

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JeffreyWalther
Steadicam Operator/Owner
1794

Well, this system might work in some cases, but not all... If the sensor is placed on a person, how does it know precisely where are the eyes ? If the person moves his head forward ? This would work only at T4 and plus, and even though it wouldn't be accurate... But it is precisely at the fastest stops that some automatic device would be useful so actually, for the moment, I don't see the point...

April 22, 2016 at 3:02PM

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There are a variety of options including the ability to live control the offset of the focus.

And obviously it is a niche application tool. Anything where you can pull the focus easily enough manually is obviously better done by hand. They mentioned how a lot of their R&D has been around critiques they've received from the industry and also affordability.

Sure, maintaining focus on the eyes in a simple close-up is easy enough manually. But focusing quickly on A,B, and C points that are moving unpredictably or in a complex VFX sequence may be beyond human practice.

April 22, 2016 at 4:39PM, Edited April 22, 4:46PM

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Andy Zou
Producer
Filmmaker / Creative Director

Man, I have been waiting for something like this for years!! 14k though.. Love this technology!

April 22, 2016 at 4:07PM

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Kyle Lamar
Director Producer DP
1078

I can't wait until this becomes cheap technology. Only a matter of time. Pretty cool

April 23, 2016 at 3:08AM

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cee dee
259