Explore Why We Create in Musicbed's First Feature-Length Documentary
Musicbed, the dominant source of music licensing in the film industry, has just made their most ambitious brand move to date.
Musicbed's first feature-length documentary MAKE was produced over the course of 2 years and features in-depth conversations with creative leaders in the industry, including filmmakers Eliot Rausch, Salomon Ligthelm and Reed Morano. The documentary, available today on Vimeo on Demand, also features artists/musicians Sylvan Esso, Drew Holcomb, Aaron Draplin, Danny Yount and many more.
MAKE explores the fact that as creative professionals, we face unique challenges when it comes to a career, more now than ever. When we define our creativity by success, what happens to our identity, the identity we originally found in a passion for our craft?
Musicbed CEO and the film’s executive producer Daniel McCarthy was asking these exact questions. It was an idea that “everyone was talking about, but no one was talking about” as he so aptly put. That’s when Musicbed decided to embark on a passion project larger than anything the company had done before.
“It’s so easy to be blinded by dollars, followers and awards,” McCarthy opines. “It’s a pitfall that is more evident in today’s culture than ever before, but it’s also an issue as old as time itself. Instead of asking ‘what’, we as artists need to be asking ‘why’. Our hope is that MAKE will force creatives to question their motives and find a more freeing and healthier vision of what it means to be an artist.”
Under the direction of Christian Schultz, Musicbed’s aim was to investigate what ‘creative success’ really means in a modern career and examine the direct effect motivation has on our work. The result was MAKE.
By speaking with some of the biggest names across film, music and design, the team at Musicbed hopes to spark important conversations between not just filmmakers, but anyone who has a creative spark in them.
We’d like to hear from you. How do you balance the passion to create with the success that ultimately comes with authentic work?