November 28, 2016

Watch: Wes Anderson Drops Adrien Brody Christmas Short Just in Time for the Holidays

Wes Anderson is the latest big-name director to jump on the branded content train.

We haven't seen any films from the likes of Spike Jonze, David O. Russell, or Wes Anderson this year, but now we've got commercials helmed by all three. This morning, indie lovers were treated to a little gift from H&M in the form of a three-and-a-half-minute short film from The Grand Budapest Hotel director himself.  

Come Together has all the staples of a great Wes Anderson film—impeccable symmetry, windows, lavishly decorated sets, Adrien Brody on a train—and even delivers a little bit of the feels, just in time for Christmas. 

This certainly isn't the first time the director has lent his unique vision to marketing. Anderson has directed a number of commercials for big name brands like Prada, AT&T, Hyundai, Stella Artois, American ExpressSoftBank, and others.

Of course, commercials are all fine and dandy (and especially appropriate within this three-day window of Black Friday and Cyber Monday), but all we want for Christmas is more information about Anderson's next feature. The currently untitled project will mark Anderson's much-awaited return to the world of stop-motion animation since 2009's Fantastic Mr. Fox, which centered around the lives of various woodland creatures. All we know about the plot of the 2018 planned release is that it has something to do with dogs. Oh, and it stars Bryan Cranston, Bill Murray, Edward Norton, and Jeff Goldblum.      

Your Comment

9 Comments

The set and lighting design for this are both great! The combination of the "natural" window light and the practicals worked really well. I'm surprised that H&M started this with a title card. I think that was a bad move. Also the photos on each of the presents made no sense to me. That felt like some concept a marketing executive was really attached to and it just muddied the visuals by creating a far too insignificant focal point in each window frame. For me this piece ends up in a middle ground where it makes neither a strong ad nor a strong narrative, but instead just floats along as another piece of meaningless content. Just hire a director with a mainstream/cult mixed following and you're at least guaranteed to get a few million views by x-mas. The views are ultimately meaningless though. It still has to connect to be effective, and to connect it has to feel like an original piece that is uninhibited by someone's interpretation of marketing data. I will admit it was almost clever they way they use the hallway of the train car like a catwalk.

November 28, 2016 at 6:21PM

0
Reply
Nolan
8

Why would a Director who could work with any brand or client in the world choose to promote a business that doesn’t have a positive impact in it’s own sector. Did he just majorly sell out?

November 29, 2016 at 6:26AM

0
Reply
Mike
17

Maybe this project enables him to do other work he's more passionate about. The world is a vast and complicated place, and the more successful you become the more difficult decisions you have to make. Going into this project I can guarantee he considered that a lot of his audience will feel the way you feel, but he probably decided it was best for his overall mission to do the project. Or he just liked the idea and wanted to do it.

November 29, 2016 at 10:04AM

2
Reply
avatar
C Bowden
Director of Photography
1

I hadn't considered that actually, thanks for the insight.

November 29, 2016 at 5:03PM

1
Reply
Mike
17

:05 in... Yeah, that's Wes Anderson's alright

November 29, 2016 at 1:06PM

0
Reply

Another Christmas Short worth watching: https://www.youtube.com/watch?v=tU5Rnd-HM6A

November 29, 2016 at 2:14PM

2
Reply

I would be a noob to comment on the technical brilliance that this short holds. The entire train, with its elements, was amazingly put together, but all of it crumbled down in the wake of the fact that there was no emotional flow in the short. It was just there yet far from the spot in our hearts that it should have hit.

November 29, 2016 at 3:19PM

0
Reply
avatar
Priyarth Mukherjee
Film Maker
1

God this man is awesome

December 3, 2016 at 4:45AM

0
Reply

Meh.. No real jokes or pay off.. How long can this guy make a career out of just center framed shots on old school kitsch? I guess as long as suckers fall for it.. All style and NO substance at all.. Like no one will be sending this video to friends or tagging people to watch it.. Except for some grandmas.

December 9, 2016 at 1:09AM

3
Reply
avatar
Hunter Senftner
Director/DP/Editor
116