The visual effects in rapper/songwriter Kendrick Lamar's new music video are hot enough to ignite your brain.
Just in case you haven't noticed, the internet has been buzzing for the last 24 hours about Kendrick Lamar's new music video for his single "Humble," and rightfully so. The visual effects in this video directed by Dave Meyers are subtly amazing. Heads on fire, a 360-degree glitchy Last Supper, and what we can only describe as a cross-frame switcheroo effect really have us wondering how it was all done.
Here to offer a few possibilities is editor Justin Odisho— but before we get to that, let's take a look at Kendrick Lamar's music video.
Here is Odisho's take on how a few different visual effects could have been pulled off.
What we love about this breakdown is that even if the techniques mentioned aren't exactly how the original was done, it doesn't matter. Odisho basically tells you several ways to pull off some awesome visual effects—ones that usually leave a lot of filmmakers scratching their heads.
This is true especially for the "Last Supper" shot. The great thing about this technique is that it's really not that complicated. All you really have to do is capture the scene using a three or four-camera rig, and then get creative in editing. You could even get a little crazier and try your hand at building a 360-degree rig to do a "bullet-time" shot.
Sure, it's time-consuming and requires some attention to detail (especially in post), but it's a relatively simple effect to create. It might end up costing you some major funds to buy up or rent all of the cameras that you'll need, but if you've got the budget, you could do it without needing a whole lot expertise. (GoPros work really well for this.)
At any rate, now we're all a little bit smarter about creating cool visual/camera effects like the ones in Lamar's new video.