These Hilarious Videos Show What Happens When a French Auteur Pitches Hollywood

Blue is the Warmest Color
How would 'Blue is the Warmest Color' have fared in Hollywood? Let's just say: the joke's on them.

What if, in sort of a highbrow Punked, major Hollywood producers were pitched auteur-driven French films by a pseudo up-and-coming director—without knowing that the same films had already been realized and won both commercial and box office success?

Commercial director Alex Grossman was hired by ad agency Ogilvy & Mather in Singapore to make spots under this very premise. In shorts intended to promote the Alliance Francaise, Grossman set up an actor posing as a filmmaker to pitch three former Palme d'Or-winning films to producers of Hollywood mega-hits like Bridesmaids. Of course, hilarity ensued.

As there's nothing the French like more than laughing at Americans from atop their cultural high horses, Grossman was awarded with three Gold and two Silver Lions at the 64th Cannes Lions International Festival of Creativity, making him the most-awarded comedy director at the prestigious ad world event.

Watch the hilarious spots below, featuring pitches of Abdellatif Kechiche's Blue is the Warmest Color, Laurent Cantet'sThe Class, and Michael Haneke's Amour, and then read on to hear how Grossman pulled it off.

Wiped the tears out of your eyes and are now wondering how Grossman convinced these Hollywood hard-hitters to participate? The director told No Film School that they "weren’t totally in the dark about the gag."  However, he couldn't reveal every detail, so "I told them a French producer was going to pitch film ideas to them and that they shouldn’t hold back if they don’t like the ideas. To be brutally honest."

Of course, it was their "brutal honesty" that made the gag work so well. But Grossman knows that they were only doing their jobs, acknowledging that they evaluate pitches differently than a French producer might. He said, "They all work on big Hollywood blockbusters, where the parameters for success are significantly different from small, French art pieces. Namely, garner a wide audience and make lots of money. To me, both American and French films have a place in cinema, they’re just very different and created for different reasons." But that doesn't mean we can't get a little laugh out of them in the meantime.     

Your Comment


HAHAHAH i love these

July 28, 2017 at 10:35AM, Edited July 28, 10:35AM


Pitched a mocumentary series about men playing beer league hockey and got pretty much the same response. "We love it, but can you make it about baseball?"

July 28, 2017 at 10:42AM


Obviously fake, you can tell the producers are acting. They probably saw all of these films as well since these aren't exactly obscure movies. Sorry, I don't buy for a minute that these people weren't in on the gag.

July 29, 2017 at 10:59AM


These are hysterical. In a way it's a bit inspiring. I was recently pitching an idea to a producer and he literally laughed at when I told him the conflict... I wasn't pitching a comedy. I sat back and watched Y Tu Mama Tabien later that night. I thought how did Cuaron pitch this? It's a road movie where two boys explore their sexuality. My film isn't even close to being this crazy. Anyway, maybe it's worth another chance?

July 30, 2017 at 11:10AM


Great. These are going to encourage a bunch of aspiring auteurs with their nonsensical ideas who've convinced themselves that they're misunderstood geniuses.

Pretty funny though, indeed. Although totally fake you can tell. The producers were clearly in on it.

July 30, 2017 at 11:48AM


I could imagine the opposite: an American filmmaker pitching a movie to a French Producer. Filmmaker: So, we have this idea of a giant race of robots who attack Earth. Producer: Oui, fascinating, and the robots are a clear symbol of our capitalist industrial civilization destroying our planet, right?. Filmmaker: Eh... no... they are robot... from another planet... And there this hot chick Producer(interrupting): Who is gay, right? And she is in love with another girl, but their parents hate gay people, and both of them struggle with her sexuality... Filmmaker: Eh... no... he's a hot girl, in hot pants... being sexy... Filmmaker: Ah, I understand! It's a feminist movie!! She is a strong woman, who is in charge of his own sexuality. right? Filmmaker: Eh... ok, whatever. There is also this big fight at the third act Producer: Stop, stop. Don't talk about acts, That is so mechanic, so without a soul. A want a movie with no acts, no story, only shadows of character who struggle for their right of existence on this void...

May 7, 2019 at 8:57AM


Haha, this is so funny! Don't forgot that the main protagonist jells ''BUMBLEBEE'' every five seconds just before multiple explosions.

May 7, 2019 at 11:38AM