May 1, 2019

Proof We're In The Darkest Timeline: The Samsung Vertical TV

Ever wanted to watch Snapchat on your TV but frustrated when you try to turn your TV sideways? Samsung has you covered. 

I thought the new iPhones were too big to fit in a normal person's pocket. Then Samsung had to go and make the "Sero" and now I'm questioning all of existence at once. Is God real? Does love matter? Am I good person? What did I do to deserve this?

Ladies and gentleman, the answers to those questions lie deep in your heart, but for now, let's examine Samsung's official loogie in the face of your Lord, the vertical television. 

Tell me about Vertical TVs, Satan

From display president Han Jong-hee:

"Samsung has unveiled the "Sero" a 43-inch quantum-dot QLED TV with an attention-grabbing gimmick. It can be flipped around 90 degrees, letting you watch Instagram, Snap and other smartphone videos in their native vertical configurations. Samsung said it wanted to diversify its lineup and came up with the idea by studying the tastes of mobile-loving millennials. "Samsung will continue introducing screens that respect personal consumer tastes."

I guess we need to talk about the rise in vertical viewing. It's not only Insta stories and SnapChats, platforms like Quibi, Lotus, and some VR places plan on unveiling vertical content very soon. With streaming wars and digital amping up, it's not too crazy to predict that Disney, Netflix, Amazon, and Hulu will be far behind. Especially if these things get popular. 

Look, I'm not David Lean, but I love watching things in widescreen. There is a breadth and vision to the world that feels more natural and human. Vertical viewing always feels robotic and limited to me. But I may be in the minority here. Samsung is servicing customers and I bet there is a huge demand for a TV that can flip on an axis. 

While Samsung has not directly addressed when the Sero would come to the US, it will be available in Korea at the end of May for 1.9 million won (around $1,630). Also, you need to make a blood sacrifice and burn a few copies of any Blu-ray with excellent cinematography. The end is near! 

What's next? Learn all about aspect ratios

How can the aspect ratio of your film or TV show contribute to your story? Whether you're watching a show on your iPhone, setting up your new 70in 4K television, or sitting your butt in a theater, aspect ratio matters. The aspect ratio refers to the size of the image displayed on your screen. While this sounds technical, aspect ratios can help storytellers add another layer to their repertoire. Also, for independent filmmakers and huge studio directors, the right aspect ratio can attract more viewers and create a buzz around your film or TV show. 

There's a lot to learn when it comes to aspect ratios. Like which aspect ratios matter in social media and which aspect ratios make sense for Netflix and Amazon versus theatrical. 

So strap in and let's talk aspect ratios in film and TV!       

Your Comment

2 Comments

I can see this being great for conventions, having a banner that is interactive instead of static will draw in more people.

May 6, 2019 at 9:34AM

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Kyle Dockum
Videographer and Editor
690

I want everyone that shoots vertical videos to die a slow, painful death.

May 6, 2019 at 7:21PM

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Richard Krall
richardkrall.com
1611