The experience of picking up a product, feeling its heft and build quality, comparing features of similar brands up close, and even asking an expert for their opinion often makes all the difference. That kind of personal service is sometimes lost in the digital domain of e-commerce.

While B&H has a comprehensive website with just about every tool a filmmaker needs, they want online customers to share the experience of walking into their New York Superstore. 

That’s where B&H’s video chat feature comes in. Check it out below!

Not everyone is going to make the trip to the Big Apple to shop B&H in person. Those customers might just want to search the site, compare features and orders, and get a delivery right to their door.  However, B&H has created a way to enjoy the best of both worlds.

“We always strive to bring that magical in-store experience to everybody online,” says provider expert Michele Perez. “Now, we are able to do that. You get that incomparable interaction with our experts coupled with the real-time view of our endless list of products at the superstore.”

Initiating a free store video chat couldn’t be easier. Just click on the chat bubble at the base of the B&H website. Then select the option for video chat. A secure video link is established right from the showroom floor of the B&H Superstore. with one of B&H’s experts. It’s almost like you’re right there in the store, asking questions and watching as the experts grab any piece of gear to show you.

There’s no purchase necessary, so if you’re in the research phase and just want to gather some information with a personal touch, the experts are happy to answer any questions you may have. It’s almost like being at the superstore, only what you buy still gets delivered to your door.

Check out the video chat feature and give it a test drive now at B&H.

"We’re excited to bring you the genuine superstore experience," Perez says. "Whether you’re in New York City or around the world. We can’t wait to see you."