I made dynamic videos for a local coffee shop's social media platforms. Here's how I pulled it off!
Written by Sean Alami.
Exploring has always been a part of me as an artist, because it enables me to learn from different things and create different styles. It makes an artist creative and unique. Although experts in any field, especially photography and videography, recommend specialization in a specific niche, I find it interesting trying out and learning new things—it's very inspiring.
Even though my background is in architectural and interior photography, I was given the opportunity to work on a coffee ad, which was a style that I never had a chance to approach.
For the coffee ad, I was required to create a suitable video on some of their exotic lattes.
Check out my how-to video below, then read on for more detail.
How I Approached This Project
This local coffee shop wanted me to create four to five short videos for their social media platforms and website.
And I had always been fascinated by having elements of a drink or food of some sort fly in a realistic 3D environment, and that's what I did.
The lists of the drink were:
- Caramel macchiato
- Gingerbread latte
- Pumpkin latte
My elements were pumpkin, gingerbread cookie, and caramel cubes.
This kind of project was entirely new to me. But, as I usually do for something I haven't done before, I approached it by carrying out proper and thorough research to build my knowledge on the project. For this one, I researched by reading blogs and watching YouTube videos to get the right information.
Choosing the Right Gear
I knew I needed an effective macro lens that could get real close and capture details of these elements adequately, so the lens of my choice was the Laowa probe lens.
Also, one piece of equipment I needed was a turntable. A turntable will give the product a full and smooth all-round coverage, and my Kessler second shooter came in handy on this shoot.
Crafting the VFX
After that, I proceeded by putting the elements on a toothpick, putting a green screen behind, and then allowing them to turn. I learned this technique from Daniel Schiffer.
Changing the lights gives the product and the video a realistic look. Schiffer probably learned that from someone else, which is the real essence of learning; sharing oneself with others.
After that, I shot my main plate shot, which was the drink itself along with some decoration around it. I made sure I had all the raw video clips I needed before I proceeded to the editing suite.
Heading Into Post
The green screen was used to isolate the element. During the editing, the toothpick used for my setup gave me a tough time when I tried eliminating it in the clips. It was essential to get rid of it, and I eventually did.
Adobe After Effects remains one of the best for video editing software due to its amazing features; for this project, the roto tool was used, and it is a fantastic tool. But the video was difficult to deal with because it was 120 fps 4K footage, which took hours to do.
So, for the purpose of any work, I would recommend converting your footage shot in a similar way as mine to 60 fps and HD if you are doing a video for the web; this way, it saves you a lot of time and stress.
There Is No Grandmaster
For projects like this, finding your source of inspiration is key.
When I was studying cinematography at Capilano University in Vancouver, our teacher, who was a veteran cinematographer in the film industry, always told us that "in this field, it all has been done before, you are just recreating it in a different shape and form."
This implies that we need to be very creative at every level. We are free to research and go through other people's work for inspiration and then add our own spice to create our unique style.
I believe that we are all students in this field; there is no grandmaster. We are all students in different stages and levels, so it's cool to be inspired by another artist or a specific ad or film you see. You take that and add your knowledge and taste to it. That has always been my principle and that's precisely how I do all my projects, be it a short product ad or a short film.
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Is there are reason you didn't colour the stick green that was holding the floating element?
January 21, 2021 at 4:46AM
So is this the new pinnacle of ambition? We learn the skills of narrative just so that we can prostitute ourselves to help people sell shit...?
Or maybe 95% end up as sales prostitutes, while 5% 'make it' to make a living out of indie film?
Why is prostituting ourselves to help people sell stuff unquestioningly placed on this indie film website with no hint of scrutiny?
January 21, 2021 at 6:06AM, Edited January 21, 6:07AM
So what do you call what prostitute's do? Advertising? Do you say to them "Why do you Advertising yourself out?" Because what you are describing is working in Advertising.
And yeah, I guess it is prostituting, if you replace sex with skill, or knowledge or creativity, because that's what people who work in advertising do, they sell their skill, knowledge and creativity. In fact that's what all artists do. In fact that's what anyone does that has a job. That's why people get paid money.
I get it. You think it's lesser to use your artistic and creative brilliance to sell coffee. The irony is that you'll probably still be working on that script while working in the coffee shop while all those sell outs will be financing their own films with their prostitution money.
Great job Sean ... these are wild times and it's brought out the best in some creatives like yourself. I also been whoring myself out to commerce lately, www.onemanonecamera.com is my online brothel. Must be 18 and over in mentality to enter.
January 21, 2021 at 3:17PM
I have photographed food items at home before but it wasn't as extravagant as this setup. We just used tablecloths and food to show off some spreads.
January 22, 2021 at 12:56PM