How Do You Make Your Indie Film the "Golden Elevator" Way?

For those who’ve been lucky enough to watch a movie at an AMC theater in the past year, you’ve most likely gotten a chance to experience Nicole Kidman’s heartfelt “We Make Movies Better” short which serves both as a cinema intro as well as a television spot advertising why movies are magical.

The ad, which features Kidman braving through a rainy, puddly parking lot to watch a movie alone in an AMC theater found viral life of its own on Twitter and with fans online who found a mix of humor and inspiration from the short.

And, to honor Kidman with her AFI Lifetime Achievement Award, director of photography Indeana Underhill was recruited to recreate the viral ad and has shared a very cool side-by-side breakdown as well as some interesting behind-the-scenes peeks into her process.