Today, GoPro announced a complete reimagining of their Namesake App, merging it with their Quik editing app to create a utility they hope will replace your camera roll, no matter what camera you use.

“Quik makes it simple and fun to finally make sense of the vast number of photos and videos we all have on our phones,” said GoPro founder and CEO, Nick Woodman, in a statement. “We named it Quik because that’s what it is!”

Calling the mobile phone camera roll a “black hole problem for keeping track of your media,” GoPro defiantly declared that the new Mural feature in Quik will make it much easier to find any still or video file with a touch of a button. 

All users need to do is import that video or still image to the Quik app, where they will be organized into events that can then be automatically generated into a slideshow video with music.

Users can rely on Quik’s automatic video editing features, or use the app to put together a short on the fly using themes, music, and titles curated by GoPro. You can also use your own music. It’s as simple as selecting your videos and stills, a song, and hitting publish. Quik will then automatically beat-sync your media into an entertaining clip.

Other Quik features and benefits include:

  • New GoPro Original Music: Choose from a growing list of royalty-free tracks curated in-house at GoPro or add your own music to your videos—all of which will automatically beat-sync to your videos
  • Powerful Editing Tools: Adjust exposure, contrast, color, vibrancy; get creative with intuitive single and multi-clip video editing; add text, stickers, and more
  • New Video Speed Tool: Speed ramp your videos faster or slower and add super slo-mo and freeze frame segments at multiple points within a single video clip
  • GoPro-Exclusive Filters: Use dozens of filters, including many optimized for natural environment “looks,” including snow, desert, water, and more
  • Premium Themes: Choose from a growing list of sophisticated video edit themes, making it easy to give your videos a particular style or energy
  • Frame Grabbing: Extract photo still images from your videos
  • Easy Social Sharing: Post directly to Instagram, Facebook, YouTube, and more, or share via text or email

And users don’t even have to open the Quik app to import their media either. They simply need to share their favorite shots directly to Quik from the camera roll, text threads, or wherever their best shots may be. Users can also import photos from their DSLRs or other cameras too. 

GoPro is also angling Quik to be a user's prime backup option, with a $1.99 a month or $10 a year annual subscription. The GoPro subscription will offer unlimited backup of imported photos and videos at their original quality. The backup will be released later this year.

There’s also a premium tier for $49.99, which will offer not only cloud backup, but also:

  • $100 off up to three new GoPro cameras a year
  • Up to 50% off accessories at
  • Unlimited cloud storage of their GoPro photos and videos at original quality
  • High-quality livestreaming from a GoPro to GoPro’s premium streaming platform
  • Guaranteed damaged camera replacement

GoPro Quik is a free download in both the iOS and Android app stores, with limited access to some of the app's features. Users may, however, subscribe to unlock the entire app. But starting at $10 a year this is bound to become the next best thing after Google Photos goes behind the paywall in June. And that $50-a-year tier will pay for itself the first time you upgrade your HERO.