As pointed out by Sony Alpha Rumors, it appears that the Sony FE 400-800mm f/6.3-8 G OSS lens, which was announced just last month to feature a retail price of $2,898, has seen its price increase to $3,599. Its price, it’s worth mentioning, on B&H remains the same but is listed as temporarily out of stock.
Again, we have no official statement on this price increase from Sony just yet. But, it would not be surprising to anyone in the film and video industry to hear that price increases are indeed coming to the majority of cameras, lenses, lights, and pretty much all areas of film and video gear.
Far be it from us to report on all of the major and minor changes being announced regarding tariffs in the United States, as we’re not political reporters, but it is perhaps sufficient to say that not many appear to know what’s truly going on with tariffs from one day to the next.
What we do know is that tariffs were a hot topic, yet often discussed off the record, at NAB this year, and the ramifications of the tariffs that have been announced so far (even if they’ve been lifted to some degree) are still likely to be felt by the industry overall.
We’ll keep you posted as these price increases potentially hit the industry and share news when they are officially announced.
The farthest reaching Sony E-mount lens yet, the FE 400-800mm f/6.3-8 G OSS Lens from Sony is a super-telephoto powerhouse lens that's primed to be the dominant choice for capturing wildlife, nature, and sports.
