Fujifilm has released software that can turn X Series and GFX system cameras into a high quality webcam. The move brings medium format to platforms like Zoom and Skype. The Fujifilm X Webcam utility is available only for Windows and Windows 10 currently and allows you to connect a camera via a USB cable to a PC.
After downloading the software, the setup is straight-forward, but you'll need to restart your computer before the changes will take effect. Fujifilm notes that some of the camera settings cannot be adjusted while the camera is connected to a computer, so be sure to adjust the settings prior. For consistent exposure Fujifilm suggests to choose manual exposure mode and select PREVIEW EXP./WB for SCREEN SETTING > PREVIEW EXP./WB IN MANUAL MODE in the setup menus. Here's a tutorial on how to use it:
Once the camera settings are set, and it's connected to the computer, the Fujifilm X Webcam utility should appear as an option in the application's video and audio settings. As of now, 9 different Fujifilm cameras are compatible with the software.
The software allows users to adjust a variety of functions including the film simulation modes, which are color profiles unique to Fujifilm. Not all settings, like autofocus, will be available and are camera-specific. No Film School published a guide to using Canon cameras as webcams last month (PC only), and the improvement in image quality is well worth losing some of the functionality of the camera.
Like the Canon software, the Fujifilm X Webcam is free to download. Obviously, it would be ideal if both Fujifilm and Canon are made available for macOS. This is most likely in development, and when it arrives, No Film School will keep you posted.