Have you ever had a brilliant idea for a TV show that you believe could captivate audiences and leave them craving more? Crafting a compelling TV pitch document is the key to transforming your creative vision into a reality. And for getting others to buy into your vision.

A well-structured pitch document not only showcases the heart and soul of your show but also serves as your passport to the world of television production.

In this article, we'll guide you through the best way to format your TV pitch document, ensuring that your concept shines brightly and catches the attention of potential producers and network executives.

So, let's dive into the art of crafting a winning TV pitch that leaves no doubt about the brilliance of your creation.

Why Now?

Five people standing in front of a pink tour bus in 'Dave''Dave'

Credit: FX

This is the most annoying section to write, but it is the inevitable question development executives will ask. Why is this idea right to be on the air now?

What makes it resonate with the audiences of today?

Start with this section. It makes it easier to transition into the other sections and it gets the big question out of the way at the top. This is where you also state the theme and heart of your show, too.


Loy Cannon, played by Chris Rock, and a group of men in 'Fargo''Fargo'

Credit: FX

What's the one to two-sentence summary of your TV show? What's it all about? The logline will give the reader of this document an idea about the show you're about to pitch them.

I like the logline coming second because I think it makes a smooth transition for you to talk about the show at hand.

Show Overview

Beth Harmon, played by Anya Taylor-Joy, playing chess in 'The Queen's Gambit''The Queen's Gambit'

Credit: Netflix

An overview of your show is exactly what it sounds like. Briefly touch on what the show is about, the characters in the world, and where you think it fits into the current TV landscape.

Is this a show for adults, teens, or kids? Who's watching? Is it on a premium cable network? Broadcast? A streamer?

How long is every episode? What is the genre? What does the show look like? What are some visual comps? Let us know what to expect week in and out.

Character Biographies

Young Queen Charlotte, played by India Amarteifio, in front of a painting in 'Queen Charlotte: A Bridgerton Story'

'Queen Charlotte: A Bridgerton Story'

Credit: Netflix

Executives want to know about your main characters. Who are they are the start of the series, and where will they go over the course of the series? What are their character arcs?

Format it like this:

NAME: details of who they are in the pilot, and then describe where they are going over the series. End with another description of their motivations and why we will enjoy watching them.

Do this for only the main characters. If you have a lot of characters, you can have a section where you briefly describe the other people you meet long the way in broad strokes.

Pilot Summary

The soccer team crashed in the woods in 'Yellowjackets''Yellowjackets'

Credit: Showtime Networks

What happens in your pilot? What launches us into this world? Where do we meet your characters in their lives, and how do the events of the pilot change who they are, or draw us into their world?

What about the pilot indicates what the weekly ask will be from the audience?

What part of the world are we grasping onto? this is your chance for worldbuilding. Don't pass it up.

Season One Episode Guide

Tony Soprano, played by James Gandolfini, walking with Meadow Soprano, played by Jamie-Lynn Sigler, walking on campus in 'The Sopranos''The Sopranos'

Credit: HBO

Now take us through the first season: what's the story? Are we having different comedic situations every week, or is there an overarching drama that takes you from pilot to finale?

Over the course of the first season, where are we going with these characters? How do we see them change?

Again, give us the details and major plot points we'll see happen.

A Tease For The Seasons to Come

Ervin Burrell, played Frankie Faison, talking with Jimmy McNulty, played by Dominic West, in 'The Wire''The Wire'

Credit: HBO

Once you're done summarizing the first season, briefly touch on what other seasons will bring. Where can we expect a story like this to go?

Is the second season a new crime we follow? Is this an anthology so totally new story? Did the first season end on a cliffhanger?

Leave them with some intrigue as to where the show can go. And this will also give them questions to ask you after, where you can interact with the executives and state your case further.

Armed with the knowledge of structuring a compelling TV pitch document, you are now ready to embark on the exhilarating journey of bringing your show to life. Remember that a successful pitch not only conveys your story but also showcases your passion and commitment to the project.

You're here to prove yourself, and this template allows you to state your case.

Whether you're pitching to major networks or independent production companies, your well-crafted pitch document will be the bridge that connects your imagination to the screens of millions.

So, go forth and let your creativity unfurl, for the world awaits the next captivating TV sensation.