Coatwolf's 'Bellflower' Played Sundance with Cinematography from a Hand-Built Custom Camera

Film collective Coatwolf's short Bellflower played in Sundance's NEXT section, and from what I can tell had a unique aesthetic. Why? Because they pieced together their camera from dozens of parts. Here's a look at the ridiculous (not in a bad way) contraption in action:
Of course, one does wonder why exactly all of that was necessary -- presumable the full SI-2K rig was too expensive. Here's an inspirational behind-the-scenes video on their Sundance selection:
And a closer look at the contraption:
The Coatwolf crew were also lucky enough to be visited by Ted from RED, who stopped by with their new EPIC camera.
Link: Coatwolf
[Thanks, Ryan Doyle]