Filmmakers love fast lenses. It's a scientific fact. However, we've always had to turn to a sizable kit of primes when we wanted any versatility in our selection of focal lengths due to the fact that zoom lenses are traditionally somewhat sluggish in terms of aperture. Not to mention that some of the faster zoom lenses out there are also variable aperture, which makes them virtually unusable for filmmaking purposes when they're wide open. But don't fret, filmmaking comrades, Sigma's got our back. They recently announced a new addition to their "Art" lineup of lenses, the super speedy 18-35 f/1.8 wide angle zoom.
Without a doubt, this lens will be embraced by the low-budget filmmaking and videography communities with wide-open (get it?) arms. Here's a quick preview video from YouTube user, EricRossi25:
While many photography folks are expressing concern over the fact that this lens is only made to cover APS-C sensors, I think that it will actually be a better seller in the filmmaking and videography communities due to the fact that many, if not most people shooting video these days are shooting on S35 (or smaller) sensors. I can see a lens like this being the go-to glass for anyone shooting events and documentaries, especially with that extra stop or so that the f/1.8 aperture gives over competing zooms.
Although Sigma has yet to announce the pricing and availability of this lens, it seems pretty safe to assume that it won't come cheap, at least compared to Sigma's other offerings. My guess is that it will fall anywhere between the $900 and $1300 range, although I would personally be thrilled if it came in at $650 or so. Either way, this lens looks to be another perfect companion for something like the BMCC or even the new Blackmagic Production Camera 4K for run and gun style shooting, especially when coupled with a Tokina 11-16mm and a fast telephoto zoom.
What do you guys think? Do you see this lens becoming a staple of run and gun shooters everywhere? Would you think about adding one to your kit if the price is right? Let us know in the comments.