May 13, 2014

How DANIELS Broke the Internet with the Music Video Sensation 'Turn Down for What'

UPDATE: part two of this interview, where DANIELS share the original treatment for "Turn Down for What," is here.

Three years ago I posted one of my favorite music videos of all time, created by the directing duo DANIELS, who've since racked up many more awards for their terrific music videos and short films. I was excited when I found out they would be at this year's Sundance Screenwriters Lab with me with their feature film project, but little did I know they'd be releasing a viral sensation shortly thereafter. Their music video for DJ Snake and Lil' Jon's "Turn Down for What" has crossed 35 million views as I write this, thanks to its absurd hilarity, excellent direction, and infectious energy. In part one of our Q&A with directors Daniel Scheinert and Daniel Kwan -- the latter of whom is in fact the main performer in the video -- we address the expected (how they made the video, the cinematography and visual effects) and also the unexpected (dancing sex organs, crotch bruising, Asian masculinity).

IMG_0192NFS: Tell us more about the sexual prosthetics.

Daniel Scheinert: Almost everything in the video is practical. The visual effects shots are practical things composited together. The dancing body parts have almost no effects at all. Like when Dan’s wiener comes alive, I’m just hiding in the doorway behind him with a stick running through the butt hole area of his pants.

Daniel Kwan: The butt hole area, yeah.

Scheinert: You know that spot. I’m just puppeteering it. The raw footage looked good enough, so we didn’t even have to remove me in post – it was so much easier just to have me hide. At the very end I’m hiding under the coffee table puppeteering his wiener. I’m just under there.

Then the boobs are actually puppeteered by Sunita, the female lead dancer. She was just hiding behind the lady with her hand threaded through her shirt and then she had boob shaped gloves that she was wearing so that she could just puppeteer them. It worked, all practical. Actually, if you rewatch the video, you can see her head poke out from behind her sometimes. But it was so fast and fleeting that we didn’t even think it was worth trying to do the visual effects. We were like, “It works! No one’s going to notice.”

Kwan: If they do notice, that’s fine.

Scheinert: Better that you can tell.

NFS: Kwan, how did you come to star in the video?

Kwan: We wanted to just do a dumb dance video because we haven’t done a proper raunchy party dance video yet, and we just love that kind of stuff. I wanted to do, just as a side project, a video where me and Daniel run around Los Angeles breaking stuff by humping it just because that’s so stupid and so funny, and that über masculinity taken to the next level is something that we are so distant from, it would just be fun!

NFS: What was the song originally going to be?

Daniels_DJ_Snake_Lil_Jon_Turn_Down_for_What4Kwan: Oh, it was going to be a Dillon Francis song – really playful dubstep that’s really stupid but really fun. It was meant to become this fun thing for no money where we just play these characters that just break things with their dicks. We had a name for the subculture and everything. We wanted to call it frumping. It’s like a thing where they just frump shit and they break things with their dick to show off how manly they are. Because of that, when we pitched it, the other Daniel really wanted me to be the lead. I didn’t like the idea because it’s just a lot easier to direct when you don’t have to act in things. But when it came down to it, when we were doing casting, we really couldn’t think of how to find someone who would be willing to do all that stuff. It was a brutal thing to ask someone to do because it was so physically taxing, and also we just needed someone who was so carefree and egoless, and someone who’d be willing to get reckless and trust us... I feel like it would’ve been impossible to find just the right person. Because we had two days to shoot it all, it was just nice having me there not needing direction. I could just do whatever I wanted and it sped up the whole process in a fun way.

Daniels_DJ_Snake_Lil_Jon_Turn_Down_for_What3Scheinert: I pitched [Kwan] as a joke, and then our producers and the commissioner got really excited and they’re like, “Wait, is that true? Is he going to be in it?” Then every step of the pre-production process we questioned it, like, “Is it still a good idea?” I think it ended up making the video for me. By the end I was like, “Thank god Dan Kwan’s playing the lead.” Because like he said, he could just direct himself. He could jump into the scene and make up jokes. We didn’t plan on him humping the coffee table or the TV. That was just as we were rolling, things kind of went there. Then also having Dan in the scenes set the tone of the whole video, so all the other actors were like, “Okay, I can look dumb. I can go crazy. I can come up with jokes and I don’t even have to ask the directors.” That became the tone of the shoot. He set the bar of: you don’t look pretty... and you don’t turn down.

"There are so many different conventions being broken here that it kind of hurts people’s brains and they just don’t know how or why this got made, but it did get made."

NFS: In the context of über masculinity and men being unable to control their humping desires… I think it’s really interesting for me, as an Asian guy, to see an Asian guy portraying that on screen. Because typically in the media, the Asian male is the least likely to be portrayed as having a dick, or at least being allowed to put it to good use. Then here comes this Asian dude with a super active dick going all over the place. Was that intentional, subconscious, just a coincidence?

Kwan: As far as the Asian thing goes, completely coincidental that I am an Asian person who happens to have this idea and have the ability to convince a record label to let me make a music video and cast myself in it. Just all those things are kind of coincidental but I do think in retrospect it’s really exciting for me that I get to be the person who portrays this super sexualized masculine lead male character because I think the only times Asian males are ever sexualized are in gay porn. I had a professor at school whose Masters thesis was on Asian gay culture and Asian gay culture within porn specifically. He always would talk about how Asian males are never sexualized, never eroticized. They’re never exotic except for in kung fu movies and gay porn.

Just that thought, it’s kind of a bummer. I know growing up I wished I was white. Even when I was in musical theater back in high school, whenever I would go up to try to audition for something I would never get any parts except for side characters or this one year when we did West Side Story, all of the sharks were played by Asian guys, except for, of course, Maria was played by a white girl. It’s just things like that for some reason that became the norm. Because that’s how we grew up.

It’s fun to be able to take something so stupid like this video and play with that and confuse people. I think there are so many different conventions being broken here that it kind of hurts people’s brains and they just don’t know how or why this got made, but it did get made. I love that.

Scheinert: It started like most of our projects, like we don’t go in with an agenda necessarily. It started as a coincidence, but then that was something that we liked about Dan being in it: “Okay, that’s unexpected.” Then we ran with it, and I feel like we wanted the main theme of the film to be dumbness. Like mostly this is just dumb for dumb’s sake. But then if there was a theme underneath that, it became diversity where we just wanted this to be a video where it’s about everybody going hard. It’s not a celebration of any one subculture. The goal is, “Okay, let’s get the most diverse, weird, every body shape, every skin color, every dance style, and just within this tiny cast try to get a big spectrum.”

Kwan: I think that was just a product of the fact that we went into this video saying, “No rules!” We wanted everything and the kitchen sink to come into this project because we haven’t done a music video in so long and we got so antsy because we’ve been working on a script for almost a year and this was a liberating project for us. I think that the two things that it ended up becoming essential to the feeling of it, is this big diversity of ideas and people and moments, and then on the other side also just this idea that it’s all about liberation. It’s all about letting out things that you want to let out and being able to shake what you have, so to speak.

NFS: That could be a big part of why it’s so popular, and why it has gone viral, is that the people feel real. You don’t feel like you’re on a set where hair and makeup is stepping in every five minutes.

Scheinert: The hair and makeup artist did do an amazing job.

Kwan: Our hair and makeup artist did step in every five minutes, but just to spray more sweat on people.

NFS: Did you film on a set? How long was the shoot?

Scheinert: It was a two day shoot and yeah, it was on a set in this warehouse space in downtown LA called The Escarpment. We had been looking around for big apartments or spaces we could dress as an apartment, and originally it was going to take place in different rooms around an apartment. Then we realized, wait, if we compress it, if we keep it all in one room, the whole thing, we could make a bigger mess. The whole thing is just one room that we redressed three times. Our production designer would have to come in and change the walls and furniture each time we switched floors.

NFS: Kwan, how difficult was that to fall through the ceiling and have your head butted through the floor?

Kwan: It was probably the most physically taxing thing I’ve ever done. I’ve never been more sore and in pain in my entire life. It was ridiculously funny how hard it was on my body. But I think overall the worst parts weren’t the falling and the smashing through things because Jason, our production designer, does a great job of building things that look like they would hurt to break through but they’re actually just foam core and balsa wood. Like that baseball bat, he built that baseball bat himself and it shattered so beautifully.

A lot of the stuff that really hurt was unexpected: I wore a cup the whole time. That was awesome. But because I was using the cup so much, the cup itself actually started bruising me around my dick, if that makes sense? My dick was fine but the area around it started getting bruised. Sunita, when she was trying to hit me with the baseball bat, she just kept missing for some reason. She was supposed to aim right for my dick so the cup would block it, but she kept hitting my inner thigh.

Then when she smashed me through the floor, we actually built a platform, like a mini platform, and she just sat on my head slowly and I went through the floor. That was fun, but the problem was as she did that, the bookshelf that was also on the platform tipped over and a flower pot hit my head. Then on top of that, just the dancing, going hard on the dancing was pretty rough on my body.

Scheinert: I felt bad for actor Dan because director Dan was being so brutal to him. He would just be like, “We’ve got to do another take.” I’d be like, “No, it’s good.” Or during the take he kept humping the coffee table over and over. I was like, “No, no, we got that,” and he kept going until the thing splintered – and that wasn’t a breakaway coffee table.

Kwan: Yeah, that was a real coffee table… and I just broke it.

Above: Daniel practicing. #EXCLUSIVEBTS!

[At this point Dan Kwan's phone also breaks, or at least drops the call.]

NFS: Do you guys storyboard, do you pre-vis, do you shot list? What do you go into the shoot with?

Scheinert: Something like this we just have a shot list that we have verbally been working on and then very last minute we’ll be like, “Crap!” and we’ll write something down for our AD. It’s pretty lazy, but also organic. That we’re just hashing things out and passing things out and it’s kind of nice that we haven’t storyboarded it because then we don’t have these preconceived ideas of, “wait, we have to point the camera this way.” Continuity doesn’t matter that much and instead we can just be like, “Wait, what’s going to look best?” Especially because we were shooting mostly chronologically.

NFS: What did you shoot on?

Scheinert: We shot on the Arri Alexa and then for the super slow-mo bits we were like, “man, I wish we had 300 frames.” Our DP called in some favors and got a Red Epic, but we only used it for like four shots, because he doesn’t like using the Epic.

NFS: What are the tools you use in post?

Scheinert: Dan mentioned that he edited a lot of “Underwear,” our first video, in After Effects and that’s still true. Most of our films, if they’re high octane like this one, we move pretty much the whole edit into After Effects – we would edit in Final Cut and then transfer it into After Effects to just do tweaking. We would add really modest lens flares just to try to polish certain effects or cover up things we didn’t like or we add a lot of camera shake obviously. When you watch this one it’s pretty relentless.

NFS: Is there a particular shot or effect that in the video that you’re really proud of?

Scheinert: There’s one that I don’t even know how we pulled off because our friend Zak Stoltz helped us with a lot of the effects. The one in the party when Dan comes through the ceiling, that’s two different shots. One is in the party just pointing up at the ceiling where there was a big light fixture to make light wash over the audience as he crashes through, and then separately on green we shot Dan jumping through some ceiling tiles onto a stunt pad.  Zak reconstructed a fake ceiling so that whole ceiling isn’t real. It’s just a collection of photos of ceiling tiles and things and it looks pretty convincing.

NFS: For visual effects, is it all After Effects? Do you use CINEMA 4D and other stuff too, or what other software?

Scheinert: On this one it’s all After Effects and then we’ll use Photoshop to create elements. We always say we’re not that good at visual effects. I think we’re good at shooting content that will work with our limited knowledge of effects. I feel like the key to getting really great visual effects in a movie is to come up with ideas that are going to look good and then shoot it in a way that you know you can pull off. Then it’s not that hard.

Above: using a hair dryer to melt the face of a police officer -- legally and practically, of course.

That's it for part one of our interview. See part two of our interview for career-oriented issues: how DANIELS write treatments, how they pitch, and how to forge a career as a music video director. We even post the original treatment from "Turn Down for What." Thanks to the Daniels for sharing!

Your Comment

58 Comments

Awesome post! I really liked the video.....Good job guys, big thumbs up to Daniels!!!

May 13, 2014 at 6:58PM, Edited September 4, 11:56AM

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Young Pizzy

Awesome

May 13, 2014 at 7:07PM, Edited September 4, 11:56AM

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Dsx1

Amazeballs. Thanks for doing this interview -- I had no idea how many practical effects there were in the video!

May 13, 2014 at 7:37PM, Edited September 4, 11:56AM

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John K.

NFS has been killing it the last little bit. Great content.

May 13, 2014 at 8:01PM, Edited September 4, 11:56AM

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Come on, it's DANIELS, not the Daniels.

May 13, 2014 at 8:45PM, Edited September 4, 11:56AM

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HS

Yeah, you guys really have been doing a great job with content. I'm in film school and I like it hahaha. Keep it up.

May 13, 2014 at 8:54PM, Edited September 4, 11:56AM

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Brendan

I've been following these guys for years - I love their stuff.

May 13, 2014 at 8:57PM, Edited September 4, 11:56AM

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Stu Mannion

That was too much fun, most impressive.

May 13, 2014 at 9:52PM, Edited September 4, 11:56AM

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Shows how utterly brain dead over 37 million people can be. The video is amateurish trash without any redeeming quality or form of art. Just loud, migraine inducing crap that had me shaking my head in disdain as I hesitantly watched it. It's simply mind-boggling what passes for entertainment in 2014. This piece of drivel would've been ignored and forgotten in any other era. YouTube is so mindless, it has replaced school, church, family, and home. RIP civilization.

May 13, 2014 at 11:07PM, Edited September 4, 11:56AM

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John Wong

Preach

May 14, 2014 at 12:37AM, Edited September 4, 11:56AM

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Natt

YouTube's replaced church? Thank God!

May 14, 2014 at 2:09AM, Edited September 4, 11:56AM

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Amen

May 14, 2014 at 5:43AM, Edited September 4, 11:56AM

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Keith

Totally agree!

May 14, 2014 at 7:12AM, Edited September 4, 11:56AM

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Nikolay

You're a racist.

May 14, 2014 at 8:33AM, Edited September 4, 11:56AM

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wongiswrong

"I don't connect with this, so it must be absolutely terrible."
Sincerely, every close-minded, egotistical, near-sighted numbnuts ever

May 14, 2014 at 1:28PM, Edited September 4, 11:56AM

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David L

Nope. It only shows how out of touch you are with a particular genre. I enjoyed this immensely and am a 35 year-old actor/director who likes everything from this to classic cinema. Don't preach opinion as truth.

May 14, 2014 at 6:40PM, Edited September 4, 11:56AM

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adam

Just because trash gets a ton of viral views doesn't ascribe it redeeming value; heck, Smallpox went viral too, killing 500 million people!

This is yet another example of the moral decadence within our culture. We can talk about shots, VFX, design and other aspects of production, but your interview perfectly sums it up: "It’s like a thing where they just frump s**t and they break things with their dick to show off how manly they are" - and there friends lies our problem.

Manliness is not breaking things with your sexual organ or calling masses to worship at the alter of explicit jokes on YouTube while humans revert to animalistic actions; manliness is standing up for the weak, helping the hurting, redeeming culture from the sewer of deception and being a husband and father to break the cycle of broken families and divorce.

I find those who make and laugh the loudest at crude jokes often suffer from the most pain stemming from a broken childhood caused, ironically, from men who thought manliness had something to do with their sexual organ...

May 15, 2014 at 2:05PM, Edited September 4, 11:56AM

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And what does any of that have to do with making a short music video for fun? Art does not need to teach people how to be a man or care about influencing society negatively. To say it is vulgar or pointless is not something the makers deny. They did it as a side project for fun and this article is about how they pulled off the visuals. I find those who laugh the loudest at crude jokes, tend to have a sense of humor.

May 16, 2014 at 1:54AM, Edited September 4, 11:56AM

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stephen

Since when did having a sense of humor mean letting go of a sense of value? There is art and then there is pornography. The line defining the two is pretty much erased today but most people could care less anyway. Most people find NOTHING wrong with the sewer of immorality today that makes the original Playboy magazine look like a family issue.

To infer art does not impact people is to degrade our very craft and intention of such craft which is to make an impact, to succeed at reaching society and to draw a response. The harm lies when we further take, cast down and stunt society of any redeeming value.

May 19, 2014 at 8:14PM, Edited September 4, 11:56AM

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Didn't Kwan say in the interview that it was a tongue-in-cheek nod to our view of manliness? If you're mocking society's view (a broad generalization, if ever there was one) of a manhood by taking it to a ridiculous extreme, aren't you exposing it for what it is – a bit ridiculous?

I can remember being told The Simpsons was this horrible anti-Christian cartoon as a kid, because of the way it portrayed the church and God. The cartoon was an example of the degradation of our society. It took me a while to realize it was making fun of the way WE view God, or beliefs, or that sort of thing.

But yeah, if you glance at it and want to shield your eyes ... that's on you. Don't get all chivalrous on us and tell us you're looking out for our society. There's unredeemable garbage out there, but this is not it (at least in my opinion).

Being a fan of DANIELS and following them through the years, though, I can tell you that they'd think it was hilarious that a silly, offhanded video has sparked this discussion.

May 16, 2014 at 12:28PM, Edited September 4, 11:56AM

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David L

And that's my point: we've become so mute to redeeming value, purpose in life and furthering humanity that a discourse on the importance of manhood simply resorts to ridiculing laughter from people making vile content.

Is there any place left online to speak upon ears numb to wisdom without garnering a scorned response of incredulity? I thought filmmaking was an art intended to draw discourse and response? In that sense, I'm endowing the makers and NoFilmSchool with subject matter worthy of art: discourse on society, manhood and values.

Ironically, our particular medium of filmmaking is fixated in wading through the murky shallow waters of absurdity instead of forging a foundation of meaning upon which this art-form can do some good.

May 19, 2014 at 8:24PM, Edited September 4, 11:56AM

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I think you can take several things away from these posts. 1 a serious discussions needs to be had on Art and it's effects on society. 2. A serious discussion needs to be had about real manhood. 3. It's cool to see how some of the top music video directors pre-pro, and post-pro something.

May 24, 2014 at 5:14PM, Edited September 4, 11:56AM

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For me, this music video perfectly encapsulates everything that is shit about today's music and video artists. It's a video co-pilot after effects tutorial soulless rap video mash up you-tube sensation. I don't understand how anyone over 12 can derive any pleasure from it.

May 13, 2014 at 11:48PM, Edited September 4, 11:56AM

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ergo

Ummm obviously you've never smashed anything with your dick dood...

May 14, 2014 at 5:32AM, Edited September 4, 11:56AM

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whats it like being old and mad about it?

May 14, 2014 at 10:01PM, Edited September 4, 11:56AM

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nahnah

Very cool! More interviews like this would be awesome!

May 14, 2014 at 12:43AM, Edited September 4, 11:56AM

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Jon Simo

I love people like John Wong and ergo who don't understand comedy or how to engage an audience.

May 14, 2014 at 1:03AM, Edited September 4, 11:56AM

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Meh, what happened to music videos that had great atmosphere or made you think? Åkerlund's "Smack My Bitch Up" or, Romanek's "Closer?" I thought this video was pretty average.

May 14, 2014 at 3:38AM, Edited September 4, 11:56AM

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saywut

Very cool article - thanks

May 14, 2014 at 4:38AM, Edited September 4, 11:56AM

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Shaolin

Great interview. Been a fan of these guys for years. Inspirational stuff.

May 14, 2014 at 7:23AM, Edited September 4, 11:56AM

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Amaaaaaazing video !!! you guyz are totally crazy and talented !

May 14, 2014 at 8:05AM, Edited September 4, 11:56AM

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Sensationalistic sexualized visual trash.

I'm just as horned up as any red-blooded dude out there but, the current cache of sexually capitalized MTV-esque waste is just that... garbage.

I can appreciate the work that went into this. The light is cool, the camera is good. It's just too bad they stooped to the lowest common denominator.

I'm sure they knew it would be a huge success with the younger set... the moronic, imbecilic, high school maturistically-challenged, mental handicaps where sex seems to be the only thought for the day.

The 'music', if you can call it that, is without merit and capitalizes on the mindlessness of modern youth preoccupied with self, self-gratification and unsubstantiated entitlement.

We are truly a nation of idiots and on the verge of collapse.

May 14, 2014 at 11:04AM, Edited September 4, 11:56AM

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Great music video. Don't watch a lot of them but really enjoyed this. Totally crazy. Loved that the lead is one of the directors. Really enjoying the reactions this video seems to be getting on this message board.

May 14, 2014 at 12:00PM, Edited September 4, 11:56AM

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Will Gilbey

This thing is so obviously not your standard "sexually capitalized MTV-esque" fare that your comment is downright dumb. Nobody is pretty in this video and the sexualization is so gleefully over the top that it crosses into satire.

And did you really just write maturistically-challenged? You sound like a 14 year old who just threw out his toys, determined to become a serious person.

May 14, 2014 at 12:24PM, Edited September 4, 11:56AM

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Davíð

Yes, I wrote 'maturistically-challenged'.
Came up with it all by myself, too.

May 14, 2014 at 10:22PM, Edited September 4, 11:56AM

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lol congrats?

May 27, 2014 at 3:09PM, Edited September 4, 11:56AM

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broman polanski

+1 I respect the work, but wish there was more depth.

May 14, 2014 at 2:02PM, Edited September 4, 11:56AM

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Kent

The video is just for fun , i think you don't like the video because you don't like the Music .

The music is great and FYI , it's called 'TRAP' , it's not mindless , it's just modern , people fear the new just like you do , you should not mix your view of the society with a music genre . one doesn't listen to only one genre and if Trap 'Capitalizes on the mindlessness of modern youth preoccupied with self, self-gratification and unsubstantiated entitlement ' what does Classical music capitalize ? , i like both , will you please judge me on the bases of my music choice .

August 9, 2014 at 7:11AM, Edited September 4, 11:56AM

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sagar

There are soooo many music videos being made these days. Some with incredible subtlety and atmosphere. Some that are loud and in your face. Both take a certain skill to pull off in an engaging way.

Consider these two guys here. They got this song dropped in their lap (I wrote a treatment for this too, oddly enough it was more serious but still had lots of fun violence) and had to roll with it. They turned what could of been something generic and forgettable into something unique and interesting. I have so much respect for them.

May 14, 2014 at 11:36AM, Edited September 4, 11:56AM

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I found it boring and pointless. Music videos as an art form seems to be almost dead with Björk as one of the few exceptions out there... I wished we were back in the great times of Romanek, Fincher, Cunningham, Sigismondi etc.

May 14, 2014 at 1:12PM, Edited September 4, 11:56AM

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mariano

Yeah, DANIELS totally should have taken this song and written a more thoughtful treatment. Work in some social commentary, possibly a vignette about climate change, and maybe tackle issues from a multitude of differing world views.

That totally would have worked for this song.

... some of you guys need to lighten up and enjoy a little escapist fun every now and then.

May 14, 2014 at 1:34PM, Edited September 4, 11:56AM

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SoSoSerious

It doesn't have to be serious to be good. But this is just drivel.

May 14, 2014 at 4:07PM, Edited September 4, 11:56AM

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trew

amen brother. This was a spot for people with a sense of humor... and fun. Not every video needs to try and bend our views of the human condition.

May 14, 2014 at 6:51PM, Edited September 4, 11:56AM

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Looks like a cartoonish and hyper-sexual dystopia. Twenty seconds was enough for me, but I'm obviously not the intended audience.

May 14, 2014 at 3:08PM, Edited September 4, 11:56AM

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Marc B

A great, engaging interview. Thanks for setting the bar high for dick-related questions.

May 14, 2014 at 8:22PM, Edited September 4, 11:56AM

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Micah Van Hove
Writer
director, producer, dp

Don't understand all the hate on this video.

DANIELS make entertaining content.

What do you want, a music video for Lil Jon directed by Tarkovsky? Michael Bay knows how to make a spectacle of a movie. So what if the story is shit. He has an eye for what he does. I don't expect a mind altering experience watching his work. I expect visual porn, which he effortlessly delivers. I don't watch a Bergman film and expect explosions and bad dialogue. I know I'm in for something philosophical. How do people not get that? Most things have their own merits, regardless of personal taste. Everything in its place...

I get the feeling that a lot of the comments against this video are coming from people whose work will only ever amount to the artistic equivalent of a black and white photo with a red rose in the center of it.

People need to remember that there are things solely made to entertain that really don't need depth, as long as the vision is there. That's what this video is. I'm happy it exists and I'm glad this post was written to shed light on something that would have obviously been a lot of fun to shoot.

Thanks DANIELS and nofilmschool.

May 14, 2014 at 11:03PM, Edited September 4, 11:56AM

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Tom

No one is arguing seriousness/philosophy equate to "good". Michel Gondry, Spike Jonez, Cunningham have all made spectacularly artful, cerebral and interesting music videos that are also funny or satirical.

Daniels are entitled to do as they please and clearly a lot of people like it! just like a Michael bay film. It's not for me though.

May 15, 2014 at 12:51PM, Edited September 4, 11:56AM

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eaf

Koo-

Thanks for reaching out to these guys for an interview. They're my fave. Great read.

May 14, 2014 at 11:32PM, Edited September 4, 11:56AM

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Tim

Cool article, thought the video was great - captures and takes to the extreme the macho/bro culture that is everywhere these days and makes it ridiculous and absurd (which it is).

Whatever happened to that follow-up BTS article/making of?

Thanks

May 15, 2014 at 8:58AM, Edited September 4, 11:56AM

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A-Dog

I woud be keen on seeing a Making of / BTS video. Any chances, Ryan?

May 26, 2014 at 11:25AM, Edited September 4, 11:56AM

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May 16, 2014 at 11:45PM, Edited September 4, 11:56AM

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Hey Ryan,
thanks for the post! The Daniels are my directing superheroes, so valuable to get an insight on their process! Cant wait for part two!
Cheer, Simon

May 18, 2014 at 8:51AM, Edited September 4, 11:56AM

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The video matches the music. Isn't that the point of a music video?

May 24, 2014 at 8:54PM, Edited September 4, 11:56AM

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Dandy trooper

Wow. It seems like a lot of wet blankets here were wanting the video directors to turn it down some... but for what? (And that, ladies and gentlemen, is the whole point)

June 9, 2014 at 10:45AM, Edited September 4, 11:56AM

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Scribbles

Sorry but this was not entertaining or fun. In no way form or capacity is this art. Ask yourselves this: Will this be remembered for years to come? Hell no. It's another fad that will die.

August 9, 2014 at 10:48AM, Edited September 4, 11:56AM

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Derek

My family members every time say that I am killing
my time here at net, however I know I am getting familiarity daily by reading such nice content.

August 9, 2014 at 2:38PM, Edited September 4, 11:56AM

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It's value is seeing with your own eyes pretty much everything that is wrong with American cinema today

September 14, 2014 at 11:34AM

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Are the filmmakers talented? yes. Their choice of content is absolutely disgusting. How does anyone lookthemselves in the mirror and say they are proud of this?
Totally pathetic and shameful.

September 17, 2014 at 6:32PM

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luc scot
film instructor
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