Kickstarter Simplifies Rules & Makes It Easier to Launch Projects

Kickstarter Launch NowWhile Kickstarter projects have already raised over $1 billion dollars collectively, the site is still growing considerably as more and more people are starting their first crowdfunding campaign or even launching their second or third. To keep up with this growth, the company has decided to make it even easier to launch your campaign, and they've also greatly simplified their rules to help you understand what kinds of projects are allowed on the site.

Here is how Launch Now works, which is only currently available for 60% of projects, but will be rolling out to more in the coming weeks:

The feature uses an algorithm incorporating thousands of data points to check whether a project is ready to launch — things like the project’s description, rewards, funding goal, and whether the creator has previously launched a project.

If the project qualifies for Launch Now, the creator can go live whenever they’re ready. If the creator wants to connect with someone at Kickstarter, we’ll review the project and offer our feedback and advice.

If a project doesn’t qualify for Launch Now, the creator will need to share the project with us for a review before it can launch.

Kickstarter Launch Now

And these are the new simplified rules:

  1. Projects must create something to share with others.
    Kickstarter can be used to create all sorts of things: art and gadgets, events and spaces, ideas and experiences. But every project needs a plan for creating something and sharing it with the world. At some point, the creator should be able to say: “It’s finished. Here’s what we created. Enjoy!”
  2. Projects must be honest and clearly presented.
    Our community is built on trust and communication. Projects can’t mislead people or misrepresent facts, and creators should be candid about what they plan to accomplish. When a project involves manufacturing and distributing something complex, like a gadget, we require projects to show a prototype of what they’re making, and we prohibit photorealistic renderings.
  3. Projects can’t fundraise for charity, offer financial incentives, or involve prohibited items.
    We’re all in favor of charity and investment, but they’re not permitted on Kickstarter. Projects can’t promise to donate funds raised to a charity or cause, and they can’t offer financial incentives like equity or repayment. We also can’t allow any of these prohibited things.

They still require you to show some sort of prototype if you are making a project, which is something they introduced back in 2012 to help cut down on fraud and give people a realistic idea that the product you're funding would match the product you eventually release to backers. What will probably come as great news to those same projects, creators will be able to offer multiple quantities of a reward, instead of the single quantities restriction that was introduced in their previous major rules change.

For filmmakers and other video creators, not too much is different, but the Launch Now feature should be helpful for those who are looking for a little guidance in starting a campaign.

To read more about these changes, head on over to the Kickstarter blog.


You Might Also Like

Your Comment



June 5, 2014 at 4:49AM, Edited September 4, 8:56AM


The only and just the only reason I'm not associating myself with kickstarter is the fact that you don't get to keep any amount from the collected money if the goal is not reached. It is understandable that 20 to 50 percent may not be enough to finish ones project. But what about when 75 to 90 percent is founded? It is sure depressing.

I wish they have a different department or agreement in which this matter can be taken in consideration.

June 5, 2014 at 5:31AM, Edited September 4, 8:56AM


I think a lot of people basically get somewhat close to the goal and to get all the money at the end, they have their parents or themselves (probably under an alias) contribute the last good chunk to make the goal.

June 5, 2014 at 9:18AM, Edited September 4, 8:56AM

Gene Sung (non-...

Requiring 100% of the goal guarantees the project will have the funds to be completed as promised. By letting them keep less than their goal, they may change the project to suit the lowered budget, and that wouldn't be the project they campaigned on. And if they can complete the project on a budget less than what they campaigned for, they should have campaigned for a lower goal.

June 5, 2014 at 9:48AM, Edited September 4, 8:56AM


Never thought of it that way.

This makes a lot of sense.

June 6, 2014 at 7:45PM, Edited September 4, 8:56AM


Kickstarter is simplifying their rules because the crowd funding platform is more competitive now. So, they are lowering the velvet rope to allow more people in. That's why they're doing it.

June 8, 2014 at 11:50AM, Edited September 4, 8:56AM