October 12, 2014

Netflix to Begin Charging More for 4K Streaming

Netflix, one of the first companies to jump headfirst into 4K/UHD distribution, is going to begin charging more for users who choose that plan.

Here is HD Guru on the new pricing:

The Netflix spokesperson contacted via email confirmed that new subscribers, or current subscribers with newly purchased 4K UHD TVs, now will have to pay $11.99 to receive 4K streaming content. This is a $4 increase for HD users that signed on prior to May 9th, 2014.

Current subscribers already paying for 4K content (prior to August 12th) will be grandfathered into the older $7.99 a month plan until August 12th, 2016 according to a Netflix customer service representative.  The new 4K plan also permits up to 4 devices to play simultaneously.

They are pushing hard to be the first major company to get 4K/UHD into the mainstream, but obviously this comes at a price, and with the ISP deals they've made regarding bandwidth, it's really not all that surprising that costs have gone up. One of the major positives though, besides the 4K if you have a TV that can take advantage of it, is the fact that you'll get up to four devices streaming at once on one account. With more families sharing Netflix accounts, this may be enticing enough to move to the more expensive plan.

While 4K is coming sooner or later, consumers won't necessarily be all that excited to pay more for it, so that will be an obstacle those pushing the format will have to face.     

Your Comment

16 Comments

Not bad, but not all service are in 1080p... and now 4k... maybe first they have put all in 1080... It's just a thought.

October 13, 2014 at 2:54AM

7
Reply
avatar
Ragüel Cremades
Film producer and director
7591

Give me Dolby Vision, and we'll be talking.

October 13, 2014 at 3:48AM

7
Reply
avatar
Hans Heum
Colorist/Writer/Filmmaker
74

here, here!

October 14, 2014 at 3:45PM

1
Reply
avatar
Peter Staubs
Camera Assistant
474

They were going to up their monthly fees anyway. This gives them a reasonable excuse to do so.

All streamers need to get a leg up on the 4K market before the 4K Blu-ray hits the stores a year from now. A disc player could naturally offer a superior bit rate and, with it, superior picture to anything streamed until the infrastructure can handle upward of 100 MBPS on a consistent basis.

DLD

October 13, 2014 at 6:32AM, Edited October 13, 6:32AM

11
Reply
Dan Leo
234

Do streamers really need to get a leg up on 4k Blu-rays? I mean, do you really think the average consumer will actually buy 4k Blu-rays? I can't imagine it being more than a tiny niche market for cinephiles.

October 13, 2014 at 12:36PM, Edited October 13, 12:36PM

8
Reply
avatar
John Morse
Producer + Director
2513

The problem for the studios is that the majority people aren't likely to replace their old DVD's and Blu-Rays just to get a 4K disc. Similarly, many old/classic TV shows weren't shot on film anyway - oddly enough, the shows from the 50's and 60's were but in Black&White - and are barely good enough for Full HD. Thus, their market will be targeted toward the cinephiles and the first time purchasers of both 4K TV's and 4K Blu-Rays and that sort of clientele will also be deemed "upscale" and thus very much worth targeting. Eventually, of course, as prices come down, everything offered will be in 4K and, considering that they are dropping precipitously already, the 4K adoption may be faster than anticipated.

PS. Vizio is releasing their 4K sets starting at $999 MSRP for a $50" model and the "off-brands" like Seike and TLC could undercut that price point by 30% or more. Additionally, Seike is readying its 24"-27" (?) computer monitors for the desktop market. At the moment, one can purchase AOC 28" monitor for $549 online. The above basically brings the 4K into the mainstream economically, regardless of the individual aesthetics.

October 13, 2014 at 7:21PM

0
Reply
Dan Leo
234

I think the price increase is reasonable and necessary. Unlike other companies, Netflix is staying on top of new technologies, moving with society.

October 13, 2014 at 12:04PM

2
Reply
avatar
Shivani Jhaveri
Producer
232

I agree they're staying on top of the technological curve, but I'd be more inclined to pay more for more titles than 4K. But that's just what I want from them more as a customer. Diff'rent strokes.

October 13, 2014 at 12:49PM

0
Reply

I'd pay extra for more titles.

October 13, 2014 at 5:02PM, Edited October 13, 5:02PM

0
Reply
avatar
Josh Paul
Most often DP, Direct or Gaff
1092

So my question is can I use this option even if I don't have a UHD tv yet? Like how 4k Youtube videos look noticeably better on a non-4k computer monitor, will netflix downscale the better picture for 1080p sets?

October 13, 2014 at 11:39PM

6
Reply
avatar
Fahnon Bennett
Director/DP
179

Get some 4k content and then maybe we'll talk. The amount of 4k content currently available is not worth paying any extra for at this time.

October 16, 2014 at 3:25PM

0
Reply
avatar
Mark Currier
Producer
74

Kinda want to watch this on the new iMac Retina 5K!

October 17, 2014 at 11:59PM

6
Reply
avatar
Chuck Dotson
Director, Designer, Thinker, and Trouble Maker
82

Watch 4k Ultra HD movies on Terrarium Tv Online for free. Terrarium tv is the netflix app alternative and terrarium tv is the free app to use. Download Link: Terrarium Tv Pro apk

February 4, 2018 at 5:10AM

0
Reply

They were going to up their monthly fees anyway. This gives them a reasonable excuse to do so.

All streamers need to get a leg up on the 4K market before the 4K Blu-ray hits the stores a year from now. A disc player could naturally offer a superior bit rate and, with it, superior picture to anything streamed until the infrastructure can handle upward of 100 MBPS on a consistent basis. click also ::
https://thebhakti.com/hanuman-kavach-yantra/

August 9, 2018 at 5:58AM

1
Reply

Lakshmi ko prasan karne ke upay - Secrets of dhan prapti, Dhan parpti ke upaay, lakshmi prapti ke upaay, obstacles in dhan prapti, ... Laxmi Prapti Ke upaay in english ... Rules To Do Any Totka, Things Important In Life, Totkay For Prosperity, Best ways to increase prosperity
https://thebhakti.com/dhan-prapti-ke-upay/

September 5, 2018 at 7:18AM

0
Reply

Bhakti, is a collection of prose and poetry about the highest form of love, selfless devotion. Love is the very heart, the very essence, of devotion. https://play.google.com/store/apps/details?id=com.thebhakti

October 26, 2018 at 7:06AM

0
Reply