Do Filmmakers Need to Think About Marketing? Leaders in Distribution Say Yes
Is the line between artist and entrepreneur being blurred in the digital age? What makes a film project different from a start-up? The leaders in direct-distribution weigh-in on the subject at our Sundance 2015 roundtable.
It's a question that's constantly been on my mind since going through the process of releasing my own film online: is it worth it to spend time on the distribution side once you feel all your energy has been used up completing the film? VHX, Gumroad, Yekra and Vimeo joined us at our place in Park City to answer the question, "Should we even have to think about this stuff?"
A huge thanks to Jamie Wilkinson (VHX), Ryan Delk (Gumroad), Lee Waterworth (Yekra) and Peter Gerard (Vimeo) for spending a precious Sundance afternoon with us. Stay tuned for more videos from this roundtable session.