Get a Majorly Discounted GoPro HERO5 with New Trade-Up Program

If you've been itching to upgrade from your GoPro HERO4, now might be the best time to do it.

Even though GoPro action cams are rock-solid pieces of equipment that you can enjoy tossing off of buildings for years, it's always nice to get your hands on the latest and greatest iteration. GoPro has announced its first-ever camera trade-up program, which gives users either a $100 discount for the $400 HERO5 or a $50 discount for the $300 HERO5 Session if they send in their old HERO cams. GoPro even pays for shipping.

The best part: it doesn't matter if you send in your relatively new HERO4 or a gray-haired original. According to the press release, GoPro is taking any and all HERO action cameras.

We’ll take any old GoPro, regardless of condition. Water-logged? Mud-caked? Pulverized lens? Missing components? Yep – we just want to help you upgrade to HERO5.

And you can send as many as you like. GoPro says that for every old HERO you send in, they'll hook you up with a discount on the HERO5; we assume the more you send, the more of a discount you get. Even with just the base $100/$50 discount, that's a pretty tantalizing deal— especially if you're currently using a broken HERO2 as a paperweight.

The process is simple. All have to do is go to the Trade-Up Program site and choose which GoPro you want, either the HERO5 or HERO5 Session. From there, you pay for your GoPro at the discounted price, after which GoPro will send you a shipping label so you can send them your old HERO camera. Voila!

This trade-up program couldn't have come at a better time. GoPro's last six months have been the company's toughest yet: a class-action lawsuit, a complete recall of the Karma drone, underperforming sales, and a reduction of 15% of their workforce back in December. A move like this might help the action cam company draw in more customers for the HERO5—something it has gone to great lengths to do, even offering free units to those who bought faulty Karma drones.      

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Your Comment


US only folks...

Pro-tip: would've been nice if that was in the article

April 14, 2017 at 8:16AM

Peter Gordebeke

Agreed. Simple title change would have been even better.
And, Come on GoPro you'll sell us stuff in other territories but offers like this are US only?.......yet another reason to jump ship to a different action cam, Think I've bought my last GoPro product.

April 15, 2017 at 11:33PM


I have a Hero3+. To buy that thing was a huge mistake.
Not anymore.

April 14, 2017 at 9:37AM, Edited April 14, 9:37AM


This article makes it sound like I could send in three GoPros, and be compensated over the $100 max. GoPro's site reads that it's a $100 cap and mentions nothing about multiples. Possible to clarify? I do have two old Hero2's that are paper weights! Gracias!

April 14, 2017 at 9:42AM


The FAQs on the GoPro Upgrade page clarifies that you get a max discount of $100 on a new GoPro per old GoPro you send in, but that there is no limit on the number of new GoPro 5s that you can earn the $100 discount on. Essentially, you won't get the GoPro5 for less than the $299 discounted price.

April 14, 2017 at 10:33AM

Kevin Tostado
Producer, Director

You are better off selling it on Ebay

April 14, 2017 at 1:12PM


Well that would just depend. If you had a Hero 4 in working order...YES .... maybe be even a 3+ ...but anything below a 3+ it's a no brainer....not only that, they will take messed up, non working go pros ....

April 15, 2017 at 10:02AM


Damn! I almost bought a new GoPro yet I realized it is just for US.
After reading the comments changed my mind, there are plenty of alternatives.

See ya gopro, nice try!

April 16, 2017 at 5:27PM