We’ve discussed many different tactics for getting your short films into film festivals on this podcast, but at SXSW last month we decided to head straight for the source: the people in charge of selecting the films themselves. 

That’s right we’re talking about the all-powerful festival programmer. And to get the inside scope there’s no one better than SXSW Senior Film Programmer Claudette Godfrey. 

On today’s program, Claudette and I run through exactly what it is that attracts a festival programmer to a certain short. She also gives us a rundown of the things a filmmaker should focus on when submitting, as well as what they should attempt to avoid when working on a project they hope will be selected. 

Claudette makes a powerful case for the value of festivals like SXSW for all filmmakers and if you’re in the middle of planning a festival run, you better listen close.

Listen to the episode by streaming or downloading from the embedded player above, or find it on iTunes here.

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This episode was edited by Jon Fusco.