January 29, 2019

The Future of Canon and the Mirrorless Cameras Market According to Fujio Mitarai

Canon news
Canon President Fujio Mitarai drops some truth bombs regarding the company’s future involvement in the digital camera market.

In a recent interview with Nikkei.com, President of Canon Inc. Fujio Mitarai is apparently not bullish on the future of global sales for digital cameras, estimating that the market for interchangeable lens cameras is only about 10 million units a year and that mirrorless is not growing it overall.

This news seems a little contradictory to what else we’ve been hearing from other Canon executives swinging from the fences lately with rumors of updates for their mirrorless Canon EOS R dropping the touch bar and even teasing an 8K version “on the roadmap” soon.

Other odd tidbits from the Mitarai interview include insights into Canon’s future business strategy to shift more towards corporate sales over consumer with a focus on industrial, medical and surveillance.

As a publicly traded company, Canon can’t hide the fact that their camera sales have declined around 10% over the past few years. Yet, Mitarai doesn’t blame this on Canon’s reluctance to move towards mirrorless quicker, citing that mirrorless cameras aren’t adding to the market, rather just slowly replacing DSLRs.

Overall Mitarai see the digital camera market shrinking up to 50% over the next two years, and is apparently not looking to focus more research and development in the interchangeable lens camera market.

We’ll keep an eye on Canon news and developments at the upcoming NAB and throughout the year to see if these premonitions hold true, or if Canon is just talking quietly before bringing out a renewed focus later in the year.

Your Comment

2 Comments

You heard it people, time to jump ship.
Me, I'm leaving Canon for blackmagic.

January 29, 2019 at 12:29PM

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The real problem with Canon is that they do not value their customers. They don't care what we need. I've been a Canon user for over 40 years, starting with the FTb-N. I've gone through a couple dozen cameras, upgrading every couple years. Canon is to busy protecting their Pro market they have ignored the Prosumer/Amateur market and our needs. Has Canon created a Rebel 4K yet? We have GoPro’s with better performance than what Canon offers.

It’s over, Canon has shit on us for too long. I’m switching to Sony if I ever buy another DSLR mirrorless camera. As it is, I’m using my iPhone more than my DSLR.

February 1, 2019 at 1:08PM, Edited February 1, 1:08PM

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