As the trend of cinematographers and video production crews needing to shoot footage for a wide variety of formats and uses has become more prevalent, the need to record video that can be utilized for all the different social cuts and formats is becoming increasingly the norm.

And, as you can imagine, shooting footage for so many different and diverse formats can be quite problematic and tricky to manage. That’s why it’s cool to see Atlas Lens Co. present a new solution for this problem with their new format system, AtlasScope.

Let’s look at AtlasScope and what it can offer for you.

Atlas Lens Co. Introduces AtlasScope

Are you looking to deliver multiple formats from a single shot? You know, formats like 1:1, 9x16, and even 16x9? Well, then, AtlasScope from Atlas Lens Co. is aiming to be the perfect solution for social media deliveries.

Founded in 2016 by lead designer Forrest Schultz and cinematographer Dan Kanes, Atlas Lens Co.’s vision has been to build anamorphic lenses that are optically pleasing, mechanically robust, and accessible to modern cinematographers worldwide.

Headquartered in Glendale, CA, Atlas Lens Co. offers some popular high-end anamorphic lenses like its Orion and Mercury lenses, yet they’re still hard at work finding new ways to improve the lives and workflows of DPs and video crews.

AtlasScope Explained — Vertical Anamorphic How-To

As you can see in the video above, AtlasScope can indeed be quite helpful and not too hard to utilize. You can find out more about AtlasScope and how it can be used with Atlas Lens Co. lenses on the company’s website here.

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